Brew & Asana: A BeerSnobChick's Guide to Beer and Yoga

Product Information

From triangle pose paired with a saison to crow pose paired with an American stout, each pairing captures the complexity of the asana and essence of each brew, allowing you to find balance in warrior III or in the bite of an imperial IPA. People reach out to us, because they know this is something we do a lot and it’s a key part of our brand. They hope to have these on tap most of the time with a few more experimental, one-off type beers regularly rotating.

Partnerships are only valuable if they’re serving both parties, which is a big part of how Casey thinks about their program.

By partnering with organizations who share your values, you’ll reach a broader audience who also shares those values and advance causes that are meaningful to you and your team, too. While this means more chances to engage with the community, it also represents more opportunities for work to fall through the cracks.

We took a look at how they established and grew their Partnerships and Community Engagement program, the challenges they faced with scaling, and how tracking their work along the way has contributed to their business success. As with any kind of brand marketing, quantifying results can be difficult, but that’s why Casey focuses on qualitative measures of success, like brand perception, comments from attendees, and renewed or increased inbound interest in partnerships.Partnerships aren’t just nice to have, they’re a way for companies to build brand awareness and be active participants in their local communities. After receiving her 200-hour yoga certification in 2012, she hosted beer yoga classes in breweries for students looking to infuse some namaste with their hops. Beyond the good feelings they provide for employees and the brand awareness they build, partnerships are an important tool for growing a business. Is it fair that you’re the one working through a shoulder surgery, or hamstring tear, or broken heart? The shala is a sacred place where we come to learn the knowledge of yoga, dive deeper into our practice, and we should respect that.

This is for people who are otherwise shy of trying out asanas, but won’t mind it if there’s beer to bring them in their comfort zone,” says Arth Jain, founder, Binge — a discovery and recommendation platform.

In this book, you will find beautiful illustrations of beer and yoga poses with informative descriptions of each.

As a reader of the Arkansas Times, you know we’re dedicated to bringing you tough, determined, and feisty journalism that holds the powerful accountable. For 50 years, we've been fighting the good fight in Little Rock and beyond – with your support, we can do even more. Worship power, you will end up feeling weak and afraid, and you will need ever more power over others to numb you to your own fear.You can pretty much relate it to anything that you’ve done that was enjoyable, but challenging enough that you kept coming back for more. Building partnerships means managing many relationships at once, which makes tracking your work essential to the success of your program. While you can’t always put a number value on partnerships, they can drive engagement and satisfaction across your team and community. In a very za-zen way you can only be right there in that moment doing exactly that thing on that wave or you flail completely. The alternative is unconsciousness, the default setting, the rat race, the constant gnawing sense of having had, and lost, some infinite thing.