About this deal
Skye : Every adventurer needs a wise companion and Skye, who like real owls can rotate its head 360 degrees, will answer questions with either a yes (thumbs up) or no (thumbs down) ii] Cadbury Dairy Milk Treasures (milk chocolate) contains 76 calories and the white variant has 77 calories Skye: Every adventurer needs a wise companion and Skye, who like real owls can rotate its head 360 degrees, will answer questions with either a yes (thumbs up) or no (thumbs down) The main campaign goes live on 3rd August, and runs across OOH, VOD, social and online video. The media was managed by Carat and community management by Elvis.
Pip: A polar bear from the North Pole, Pip loves swimming. Be sure to keep an eye out for his magic sign when he’s in cold water. Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move it up and downNicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelez International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one launch in standard chocolate in 2019.
Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at night The other half of the chest contains one of 17 toys – either a figurine of Freddo or one of his seven animal friends, or a game such as a puzzle. Chance of a figurine is seven out of 10, according to Mondelez. With the portion of Cadbury Dairy Milk Buttons coming in under 100 calories per chest it’s a treat parents can feel good about giving their children.In consumer testing, our Space series theme surpassed the performance of our first series, Hunters [iv]. We know that it’s going to drive real excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store. Cadbury Dairy Milk Freddo Treasures (14.4g/28g with toy) is a purple chest filled with ‘treasure’ in the form of Dairy Milk Buttons alongside one of 17 different toys. The toy is either a Freddo and friends figurine, or an interactive game. The chest also includes a QR code, which reveals to parents hidden historical treasure across the UK and Ireland, intended to inspire a family day out. Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move it up and down Dave McDermott, brand manager for Cadbury Freddo at Mondelēz International, said: “Freddo Treasures offers the great taste of Cadbury Dairy Milk Buttons and a toy which is suitable for kids of all ages.
Mondelez has spawned a new addition to its Freddo range in the shape of Cadbury Dairy Milk Freddo Treasures. The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions.
In consumer testing, our space range theme surpassed the performance of our first series, Hunters. We know that it’s going to drive excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store. Pip: A polar bear from the north pole, Pip loves swimming; be sure to keep an eye out for his magic sign when he’s in cold water
Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at night Treasures is comparable in price to Ferrero’s Kinder Surprise, the leading brand in the confectionery subcategory of rewards for younger children. The market had been “stale over the past few years” according to Freddo brand manager Dave McDermott. “There’s been a real absence of innovation.” Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others.” Freddo Treasures” was Cadbury Dairy Milk’s ‘Biggest launch of 2019.’ To develop this new range of toys and characters for their iconic Freddo Frog brand, Mondolez engaged Designworks as a key partner.Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as if she was in the field, grazing on grass