LU Le Petit Chocolate Biscuits, 150 g

Product Information

Finally, Le Petit Biscotte paired the flavour of brown sugar and cinnamon with a rich, crunchy texture, said Lu. Just like lunch, dinner or breakfast you’ll have your go to products – but if you were eating the same thing every single day, life would be dull and boring. You’ve got to mix it up a little bit.” Lu senior brand manager Charlotte Parkes said the four-strong range was “sure to be a hit with biscuit lovers in the UK”.

Each with their own irresistible flavour, these recipes have more than stood the test of time,” she added.Le Petit Chocolat combines simplicity and charm by pairing the crunchy Petit Beurre biscuit with an indulgent layer of milk chocolate. This biscuit features the famous ‘Petit Ecolier’ (little schoolboy) figure, moulded into the chocolate and designed by celebrated French designer, Firmin Bouisset Le Petit Citron brings a soft texture and delicate lemon flavour to the range and last but not least is Le Petit Biscotte. This biscuit pairs the subtle flavour of brown sugar and cinnamon with a rich crunchy texture. Paired with a hot chocolate, it’s a match made in heaven! Made with “simple, authentic ingredients” and inspired by traditional French recipes, just one bite would “transport customers to a sun-dappled square in rural Provence”, said Lu. It is a cover of the Italian song " Luglio", originally performed by Riccardo Del Turco. [1] The lyrics were adapted into French by Pierre Delanoë.

The delectable biscuits are available in four varieties, including Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron. The LU brand combines French love and passion – created by two pâtissiers who fell in love over their shared passion for baking and a desire to make the most delicious biscuits. The varieties were first produced in France during 1886. The Lu biscuit advertisement has been around since 1932, and has become a beloved part of French culture. It is an iconic symbol of French advertising, and is recognized across the world. The current Lu biscuit advertisement is a collaboration between the French advertising agency BETC, and the American actor and comedian, Will Ferrell. The ad features the famous line “Ah, le Lu”, and combines humor and nostalgia to create an appealing advertisement for the product. LU’s story begins in 1886 when founders Jean-Romain Lefèvre and Pauline-Isabelle Utile fell in love over their shared passion for baking and their desire to make the most delicious biscuits. Putting the first initials of their surnames together, LU was born. Charlotte Parkes, Senior Brand Manager at LU said in the press release: "It’s not every day that you can say you’ve worked with a French icon. LU’s range are a real treat and are sure to be a hit with biscuit lovers in the UK. With these 4 varieties, we bring something truly unique to the tea table – each with their own irresistible flavour, these are recipes that have more than stood the test of time." LU was founded in Lille, France in 1846, by Jean-Romain Lefèvre and his son-in-law, Louis-Hippolyte La Pie. The two men set out to create a biscuit with a unique taste and texture, and LU was born.The song "Luglio" was also covered by The Tremeloes as "I'm Gonna Try" and by Herman's Hermits as Something's Happening. LU continues to stay true to its roots, taking inspiration from its founders’ original recipe and combining it with modern ingredients and flavors. LU’s commitment to quality and taste has made it one of the most beloved brands in the world. LU Le Petit Chocolat Biscuit Design Celebrated French biscuit brand, LU, can reveal that it is launching four delicious biscuit varieties in the UK.