Liquid Death Still Mountain Water, 12 x 500 ml

Product Information

Most water brands boast of their hydrating properties or natural sourcing, but Liquid Death has achieved its success by challenging these category conventions. Instead, it relies on unashamedly distinctive branding and immensely entertaining marketing. It recently shifted production from Austria to the US – although its Austrian supplier “will continue to be our partner for the EU market”, said Liquid Death CEO Mike Cessario, adding that Europe had “always been on our roadmap”. Liquid Death calls their Mango Chainsaw mountain water the tallboys of flavoured sparkling water. Their sparkling canned water is armed with agave nectar and merciless flavour to help customers refresh their bodies and murder their thirst.

Liquid Death water ‘open to UK sourcing’ in the future

The news Liquid Death secured its first UK supermarket listingsadded to the conversation that Liquid Death may well be the next big US brand to take over the UK. But where did it all begin? Where did Liquid Death come from and why is it so popular? It’s not just plain still water in a can. It’s our flavoured sparkling which is like a healthy soda as well,” he said. “We want to see what the reaction from the UK market is like.” When you have a true brand, you transcend kind of those small functional benefits and it becomes a very different value proposition for the consumer,” he added.Why can’t a water brand have a heavy metal aesthetic, or the tagline ‘murder your thirst’? Asking heretical questions that challenge everything we assume and accept about a category can help a brand reach new creative heights. It always raises our eyebrows when we see a new mineral water brand on supermarket shelves - there are already so many mineral water brands to choose from that we often wonder what the new brands think they can bring to this crowded market. Liquid Death is “100%” open to sourcing water for its products in the UK in the future, according to its CEO.

Liquid Death Collections – Liquid Death

The drink is sold in a 16.9USfloz (500ml) "tallboy" drink can. [3] Its water was sourced from the Austrian Alps, [4] where it was also canned. [5] It was canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). [6] [7] In 2020, the brand introduced a sparkling water variety. [8] Its manufacturer is Supplying Demand, Inc. [9] In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. [10] Unlike their unflavored seltzer these flavored carbonated beverages ("sparkling waters") are actually akin to all-natural, low-calorie sodas as they not only contained added natural flavorings/extracts but also acidulants and some added sugar (from agave nectar) as well. The sugar sparkling waters have each around 20 calories. In March 2023, the company announced sale of three tea flavors: Armless Palmer, Grim Leafer, and Rest in Peach, which contain agave nectar and 30mg of caffeine. [11] Liquid Death, which donates a portion of its proceeds to non-profits fighting plastic pollution, said it was “committed to bringing fun to health and sustainability”.

Liquid Death - Sparkling Water (500ml)

Liquid Death has arrived in the Mix! The finest canned water you'll ever drink containing naturally occurring minerals that will 'murder your thirst'! Created by the former creative director of Netflix Mike Cessario, inspired by a concert whereby concert goers where sipping water from Monster Energy cans to stay hydrated! Originally Liquid Death was merely a concept that kinda got out of hand! Liquid Death was yet to exist but Mike created a commercial for it and it went VIRAL! From this - the REAL Liquid Death brand was born. Across the pond, Liquid Death has made waves with its no-nonsense approach, obnoxious-yet-humorous marketing campaigns and no-holds-barred artwork and branding. They have a huge social media following that is driving their fast-growing popularity here in the UK. A trending drink that is on the radar of more and more customers, Liquid Death is a brand that will become a talking point in store – for all the right reasons.

Liquid Death Beverages – Liquid Death

Review: Liquid Death". Bevnet. February 13, 2019. Archived from the original on February 14, 2019 . Retrieved March 25, 2021. {{ cite web}}: CS1 maint: unfit URL ( link) Delaware native Mike Cessario, a graphic designer [13] was inspired to create Liquid Death after watching a Vans Warped Tour in 2009, in which concert goers would drink water out of Monster Energy cans to stay hydrated. Cessario stated he wondered why no one had marketed water in a manner similar to Monster. For marketing, Cessario emphasized interestingness, which he believed would transition into organic shares on social media. [14] You may assume a brand with aname like Liquid Deathmadeenergy drinks, rat poison or maybe lighter fluid. But no. Liquid Death sells one of the most homogenous goodson the planet: plain,old mineral water. And it’s one of the most refreshing new fmcg brands of the past few years. Holtz, Steve (August 19, 2020). "7-Eleven Gives 25 Small Brands a Test Run". CSP. Archived from the original on November 30, 2020. So overall we'd say that if you're trying to drink more water then Liquid Death is definitely worth trying - the water tastes really nice when it's cold out of the can, and the look and design of the cans makes you feel cool when you're drinking it.Reiley, Laura (May 7, 2019). "These Aluminum Cans are Totally Metal: Liquid Death Sells Water to Punks who are Too Cool for Alcohol". The Washington Post. Archived from the original on November 8, 2020. It’s a well-trodden path, one that the likes of Logan Paul and KSI’s Prime and, more recently, Jimmy Donaldson, aka MrBeast,have pursued. Asked if this meant Liquid Death could look to shift production to the UK in the future, Cessario said: “One hundred per cent. And that really is our long-term vision.

Liquid Death made canned water cool - Creative Review How Liquid Death made canned water cool - Creative Review

As far as UK and European expansion goes,listings with Co-op, Nisaand Tesco should drive penetration, as will a partnership with Live Nation to supply major music festivals. Liquid Death currently boasts a nine-strong range in the States across flavoured mineral water, sparkling flavoured water and iced tea. Stanley, T. L. (February 14, 2022). "Liquid Death Scored With Its Ad Starring Hard-Partying Kids". AdWeek. Archived from the original on March 11, 2022 . Retrieved March 8, 2022.In the US, the brand this week unveiled a partnership with Blink-182 drummer Travis Barker to launch Enema of the State, the “first-ever celebrity-endorsed luxury enema”. Cessario said Liquid Death could bring its iced tea and other flavoured water variants over to the UK in the future, but poured cold water on the suggestion it could look to move into energy drinks or alcohol. Further NPD is also on the horizon. The brand sells a line of iced teas in the US, which Cessario has said are “fair game” for launch in the UK in the future. Two categories he doesn’t forsee the brand moving into, however, are energy drinks and alcohol. Liquid Death is not sold inUK supermarkets (yet), but even thoughit’s not on the shelves of Sainsbury’s or Tesco, British brands would do well topay attention to this premium water brand that doesn’t play by the rules.