100 Things Every Designer Needs to Know About People (Voices That Matter)

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To understand the world, people use their central and peripheral vision, and look for visual patterns. People can hold three or four things in working memory as long as they aren’t distracted and their processing of the information is not interfered with.

Telling a story is an effective way of capturing your audience’s attention because a story has a chronological narrative that implies causation. When we talk about great design we usually think of something that grabbed our attention, were appreciative of and stayed in our memory long afterward. Many of them relate to web / mobile UIs, however a few are also useful for physical product designs and presentation / powerpoint design. I expected that despite being common sense, it would nevertheless be useful to have the opportunity to reflect upon the principles in relation some current projects in ways that hadn't occurred to me.Most people have had the exasperating experience of reading the same sentence over and over again without taking any information in.

After reading it you will most probably only remember a few of the 100 things, but those will be the ones that really matter to you. This principle outlines how behaviour can either be increased or decreased based on how often and in what way a reward (reinforcement) is given. So to create a flow state for people while they use your product, you have to minimize distractions.When you see an individual smile, your brain responds with mirror neurons causing you to smile, too. Weinschenk is a practical guide to human behavior, revealing 100 things that designers need to know about the brain, cognition, and perception to create effective designs that resonate with people. And the totality of your audience’s experience is profoundly impacted by what you know — or don’t know — about them. Imagine that, after a hearty dinner, you’re sitting in a restaurant looking at the list of desserts.

The one thing I found cumbersome was that many URLs to resources were extremely long and complicated. That said, many of the principles are interrelated and these overlaps and connections are highlighted throughout.

I love the premise of the book: summarized scientific studies with practical tips on how to apply them in designs. e. the rat gets a pellet the first time he presses the bar after every 5 minute interval) or a number of bar presses (i. If you were to steer away from protocol and reply by saying something bizarre -“My auntie likes green!