30

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The ITV1 special An Audience with Adele, which was filmed at the London Palladium, aired on 21 November. Upon the announcement of 30 and the release of the lead single "Easy on Me", James Hall of The Daily Telegraph wrote that "a new Adele album isn't just a release − it's a global cultural event". Later that week, Adele became the first person to simultaneously appear on the covers of both British and American Vogue publications in the same month. All 12 tracks from 30 charted on the Billboard Hot 100 following its release, with six of them in the top 40.

Adele Floats Through a Forest, Flirts with 'Insecure' Star Kendrick Sampson in 'I Drink Wine' Video". Heavily inspired by the Judy Garland biopic, [23] Adele was attracted to the new sounds, chords and cadences Göransson introduced to her which led to the song "Strangers by Nature". Adele also worked with producers for the first time, including Swedish composer Ludwig Göransson, and British producer Inflo (of the music collective Sault).In the UK, it achieved the highest first-week sales for any album by a female artist since Adele's third studio album, 25 (2015).

On 22 November 2021, the Official Charts Company reported that 30 logged more sales than the rest of the chart's top 40 combined within just the first half of its opening week.The song is about falling in love in a long-distance relationship and the excitement that comes with it.