WWE Annual 2022

Product Information

The definition of OIBDA, Adjusted OIBDA and a reconciliation of Q4 2016 Operating Income to Adjusted OIBDA can be found in the Supplemental Information in this release. For the 2022 calendar year, WWE expects to achieve record revenue margins once again, believing that a full year of events with fans in attendance will not only increase revenue but also increase profits. In addition, WWE is planning to continue its goal of expanding its reach with new ventures and more touring dates. Google web search, which I view as an indicator of name recognition and mindshare, continues to be in secular decline for WWE, worldwide and in the U.S., for most year-over-year monthly comparisons since 2017 [ Chart 6, 7, 8, 9].

WWE completed agreements with USA Network and Fox Sports, effective October 1, 2019, which increase the average annual value (AAV) of WWE’s U.S. distribution to 3.6 times that of the prior deal with NBCUDigital video views increased 17% to 9.0 billion; hours consumed increased 22% to 324 million hours across digital platforms; and social media followers increased 10% to over 1.02 billion 3 WWE (NYSE: WWE) today announced financial results for its fourth quarter and year ended December 31, 2021. Live event touring still has a place in WWE, but given that COVID-19 still being prominent, it’s hard to envision WWE running 310 events this year again or even next year for that matter. Digital engagement continued to grow through the first six months of 2018 with video views up 58% to 14.4 billion and hours consumed up 71% to 509 million across digital and social media platforms 3

While a pandemic is never an ideal time for any business, WWE has made the most of whatever obstacles they encountered in the past 22 months to ensure that regular television programming continued while also securing their financial future. Through the first nine months of 2019, digital video views increased 12% on a year-over-year basis to 25.6 billion and hours consumed increased 14% to 957 million hours across digital and social platforms 4SummerSlam was held at Allegiant Stadium in Las Vegas in front of a record-breaking, sold-out crowd of more than 51,000 fans. As the most watched SummerSlam in the Company’s history, the event also set a record for sponsorship and grew merchandise sales by 155% compared with 2019’s SummerSlam Other revenue within the Media segment reflects revenue from the distribution of other WWE content, including, but not limited to, certain live in-ring programming content in international markets, scripted, reality and other programming, as well as theatrical and direct-to-home video releases.