Greene King Flint Eye Dry Hopped Lager Beer Cans, Case of 24 (6x4) x 330ml beer cans

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Lianne Bakdur, an apprentice brewer at Greene King who joined the brewing team last year after deciding to move from finance, is passionate about the opportunity seasonal cask ales can bring to the sector. Over 6 in 10 Brits (64%) say they have a best friend, and their best mates are most likely to be old school friends (28%), followed by colleagues (16%), university course mates (13%) and their mums (13%). Ice Breaker Pale Ale is currently available in over 2,000 Greene King pubs and also independent venues, as well as major supermarkets including Tesco, ASDA, Sainsburys, Morrisons, Waitrose and Ocado. The brewer also announced in January that seasonals ales will be available also in cask pins of 36 pints, later this year, which will support in offering more variety on the bar and with throughput in quieter periods of the week. Based on the myths and legends of Bury St Edmunds, Flint Eye & Level Head are from pub company and brewer Greene King’s premium craft range of beers.

Greene King has been awarded its first medals for its recently launched craft beers, Flint Eye and Level Head, and also Ice Breaker Pale Ale at the Bartenders’ Brand Awards this year. Combining orange peel and citrus aromas with subtle pine notes, this lager is created with yeast that is fermented at a colder temperature for a longer time, resulting in a crisp and refreshing beer that has a delicate balance of flavours.Level Head is a session IPA that is light in body, but slightly dry with a medium bitterness and pithy aftertaste and has an aroma sitting somewhere between tropical and grapefruit notes. The Session IPA’s name is a nod to the legend of St Edmund, the brewery’s hometown’s Patron Saint, who was beheaded by Vikings in 869. St Edmund’s head was miraculously reunited with its body by a ghostly wolf and his sainthood was secured. Greene King was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs around 40,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands. Will Hemmings, Brewing & Brands Marketing Director, said: “Our new range of premium craft beers is inspired by Greene King’s 200-year heritage; but the recipes and tales have been reimagined for the modern craft consumer of today. Greene King Brewing and Brands will be launching its new craft beers Flint Eye and Level Head, into Tesco and Sainsbury’s this month, following a successful launch in Waitrose and Morrisons. The new offerings celebrate Britain’s wild flavours and eccentric past but are very much designed for the modern drinker. Targeting craft drinkers who enjoy flavour discovery with quality they can trust, the new range is designed to be enjoyed primarily by customers in relaxed premium drinking outlets, such as craft focussed bars, gastro pubs and quality sports clubs.

The awards land just ahead of the first anniversary of the launch of the brewer’s craft beers, Level Head, a session IPA (4% ABV), and Flint Eye, a dry hopped lager (4.5% ABV), which were launched in July last year and embody Britain’s eccentric past. According to the data, Brits are dedicated to their best mates, with 63% describing them as a ‘legend’, and nearly a third (28%) saying they would happily lie for a friend. Trust is also the number one quality people look for with 41% of respondents voted it as the most important attribute in a best bud, followed by a good sense of humour (15%).

OLD MASTER HEN

Level Head, a session IPA (4% ABV), and Flint Eye, a dry hopped lager (4.5% ABV), will be available in cans in supermarkets across the UK from March.

In 2022 Greene King Brewery launched a range of premium craft beers including, Level Head, a session IPA (4% ABV), and Flint Eye, a dry hopped lager (4.5% ABV), which were inspired by, and celebrate, Britain’s eccentric past, but are designed for the modern-day drinker. A west coast IPA, Western Zeph, and oatmeal stout, Subterranea, were also created as limited-edition brews that will be available seasonally. The UK’s leading pub company, Greene King, has announced the addition of four new premium beers to its portfolio, as the brewer looks to expand into the craft beer market for 2022. Unlike other West Coast IPAs, Western Zeph is 100% British and brewed with English malts and hops, to create a bold, flavourful, punchy beer of medium-high body which is high in bitterness but has an underlying sweetness.

This is probably the craziest thing I’ve ever done in camera. We essentially created a 360° projector out of the beer can, which seemed a straightforward idea on paper, but proved to be quite the head-scratcher when executed,” Blink Ink director, Balazs Simon, said.