FUZETEA GREEN TEA 12 X 400 ML

Product Information

Wheen indicates that Made of Fusion will be shaping the brand’s strategic direction for several years to come: “It’s definitely long term, meaning three years plus. We’re looking to move from campaigns, which may have only been six months or a year in nature, to platforms on which we can build year on year, so that consumers have a consistent experience of what the brand is.” Fuze Tea will also be launching a new ‘Mind Tingles’ podcast to help bring calm to commuters. The show will play sounds intended to produce an Autonomous Sensory Meridian Response, working with leading ASMRtist, Whispers Red. It will feature interviews about the importance of mental health with high-profile celebrities including model Daisy Lowe, rapper and TV personality Professor Green and Radio 1 DJ Clara Amfo. With such an omnipotent presence across all soft drink categories, one might think that the beverage giant has none left to conquer. In the ready-to-drink tea category however, Coke remains a relatively small player on the global stage, but is the balance shifting? Coke-owned Fuze Tea is now the fastest-growing ready-to-drink tea brand across the international market. George Wheen What we’ve been looking to do, is talk about the truth of fusion. When you bring contrasting things together, you create something better and unique, just like Fuze Tea,” Wheen adds. Fuze Tea contains between 14 and 19 calories per 100ml, depending on the flavor, and is sweetened with stevia glycosides. Containing around 4 grams sugar per 100ml, it will escape the UK’s soft drinks industry which applies to drinks with 5g/100ml and above.

Bringing that fusion of tea, fruit and herbs to the market has proved to be a really a strong edge for the brand and a differentiating factor. That’s why we’ve the fastest growing global ready to drink tea brand.” Research was conducted by Atomik Research among 2,002 UK Adults aged 18+. The research fieldwork took place between the 10th and the 13th of May 2019. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.

Frequently Asked Questions About Fuze Tea and its Products in Great Britain

Coca-Cola European Partners is bringing low-calorie premium iced tea brand Fuze to the UK, boosting the number of the soft drink giant’s products exempt from the impending sugar tax. based on Nielsen RMS data for the Soft Drinks category for the MAT period ending 18.05.2019 for the Great Britain total retail market. It is now being launched across Western, Central and Eastern Europe this month as part of Coca-Cola’s strategy to offer consumers more choice. With the roll out set for 87 markets around the globe, Coke clearly has confidence in the new platform, designed by IPG-owned agency McCann Worldgroup. Nor does he shy away from the brand’s ambitions of building upon this success by diversifying and eventually becoming the category leader: “We’re looking to explore new avenues for growth. Our ambition really is to become the leading global tea brand.”

So just how has Fuze Tea managed to shake up the iced tea category, and become the fastest growing brand in the sector? Wheen believes firstly that differentiation is key – as Fuze Tea’s blend of flavours offers something different to the traditional key players – but he has also earmarked the new ‘Made of Fusion’ platform as the tool he believes will really enable the brand to plough its own furrow right through the heart of the market. However, Fuze Tea has now gained a 14% market share on the continent, and continues to outstrip its competitors on the global scene. Could this then signal the beginnings of a shift in the traditional status quo? Launched in March this year, ‘Made of Fusion’ marks a complete 180 break with Fuze Tea’s previous marketing outlook. The launch marked “a fantastic opportunity to provide new, more sophisticated flavours to more people” said CCEP customer marketing director Simon Harrison. Coke’s market domination does not hinge solely upon its flagship beverage. Indeed, the multinational has astutely developed an extensive portfolio of brands, now owning global soft drink powerhouses such as Sprite, Fanta, Dr Pepper, Schweppes and Oasis.

Topics

Coca-Cola is launching the first TV campaign for its iced drink Fuze Tea as it continues its push to diversify beyond fizzy drinks. Fuze Tea is a unique fusion of fruit flavours, botanicals, tea extracts and other ingredients which deliver a fresh, contemporary tea taste, offering a premium alternative within the iced tea category. It initially launched in 2012 in 14 international markets and saw accelerated growth to billion-dollar status in less than three years. This summer’s campaign aims to promote mindfulness and mental wellbeing among consumers, after a survey showed 64% of adults neglect relaxation techniques that take longer than 15 minutes [3]. It includes a TV advert that will run during prime time spots throughout June, which emphasises the importance of taking a moment of calm. The brand will also be running a radio and out-of-home advertising campaign as well as executing geo-targeted adverts to direct shoppers to the nearest retailer selling Fuze Tea, helping to drive footfall and sales for customers.