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there’s an affordable, fixed price every month, so you never need to worry about how much data your devices are using [v]– and you can take the service on holiday. [vi] As with any new innovation, there are potential challenges ahead. For a start, some consumers might question whether IoT products would be useful and relevant to them. Others might assume that you have to be a tech expert to make use of a technology as advanced as IoT. There are also customers who are mainly concerned about the cost, and understandably so. At the moment, many companies offering consumer IoT services provide a standard data SIM designed for a mobile or tablet, rather than for an IoT device. This means you have to pay a much higher price. Previous experience: Have you ever owned any Smart toys and gadgets? Think about your experience of the product and how good it was. What brand was it? How much was it? What was it made from? All of these can help you when considering your options. Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

A sector where Vodafone is especially strong is automotive – with 10 million connections and availability in 18 markets, we provide connected car services for more vehicle models, from more manufacturers, in more countries, than any other company. [iv] Plus our 4G IoT roaming footprint is the world’s largest, covering 109 countries. iv] Vodafone IoT technologies are embedded within connected vehicles built by Audi, BMW, Daimler Benz, Ford, General Motors, Jaguar Land Rover, Porsche, SEAT, VW and Yamaha motorbikes.

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Price: The old saying “you get what you pay for” is a good indication as to how good quality you should expect from a product.

Then finally on our price analysis we wanted to dig a little deeper by looking at products from Vodafone that sit specifically within the Smart toys and gadgets category. There’s no out of bundle charges and it includes roaming in most European countries* with no extra cost, which means you can manage all of your connected devices from a single app, even when you’re on holiday!

Latest price search at Currys PC World: £25

Are you ready to enter the world of IoT? No matter what stage you are on your Internet of Things journey, we're here to help... What’s more, the light sensor will alert you if your bag is opened unexpectedly, and the move and speed alerts will let you know if your bag starts moving over a certain speed – so you’ll know if someone takes it away in a moving vehicle for instance. there’s no contract, which means you can switch the services on and off depending on your changing needs; and V's self-designed merchandise, a set of brooches, left, and his Mute Boston Bag, got sold out within few seconds after their release. [SCREEN CAPTURE]

Before we get into the nitty gritty about each of our new “V by Vodafone” products, we need to talk about the “V-Sim by Vodafone” – the key to the whole IoT Vodafone experience. Put simply, “V-Sim by Vodafone” is a SIM card designed specifically to be used in connected products of all shapes and sizes. To get the quality score, we’re looking at a number of factors, but typically we’re studying the brand of the product, the warranty included and basing it on what customers have to say about the quality. When I talk about Internet of Things (IoT), people often assume I’m talking about digital assistants like Alexa or Google Home, or smart thermostats like Hive or Nest. That’s because for most consumers, smart home devices are the most familiar type of IoT technology. Many of us are already using these kinds of products in our homes – 52% of UK consumers say they own some form of connected device, mostly of the smart entertainment variety, such as smart TVs. But there’s so much more to IoT than smart TVs and smart thermostats.Quality is a very important factor when it comes to buying any product, but it’s particularly important with Smart toys and gadgets. It’s never going to be easy to get a real feel for the quality of a product without being able to see or even test it. To develop “V by Vodafone”, we’re fortunate to be able to draw on more than 10 years of experience delivering IoT products and services to enterprise customers. Today we’re recognised as a world leader in IoT, with 59 million IoT connections and an international network and services platform for a wide range of business-critical applications. [iii] If you’re not sure where your bag is, you can find it on a map on the app, in any area where there is GPS coverage and a Vodafone network signal. Brand: Some brands are known for delivering amazing quality products, it’s a case of trying to find the Rolex equivalent for Smart toys and gadgets, but at a realistic and reasonable price.