Max Strong Nuts Jal&Cheese175g

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McElwain, Aoife (17 June 2019). "Did Tayto really invent cheese and onion crisps?". The Irish News. Archived from the original on 25 July 2021 . Retrieved 16 September 2020. BBC Food: Crisps: Is classic potato losing its appeal?". BBC. 30 May 2013. Archived from the original on 23 February 2015 . Retrieved 1 June 2014. a b "Gary Lineker launches Walkers' new flavour campaign". Digital Spy. Archived from the original on 8 July 2019 . Retrieved 8 July 2019.

a b Martin Glenn. The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study. p.06. ISBN 9780954951801. Sunseed Oil". www.pepsico.co.uk. Archived from the original on 10 June 2015 . Retrieved 13 October 2013.Walkers is launching three new coated peanut products under the Walkers MAX STRONG brand: Spicy Wasabi, Jalapeno & Cheese and Chilli & Lime RAY. KAMAL GHOSH (2022). MERGERS AND ACQUISITIONS, SECOND EDITION: STRATEGY, VALUATION AND INTEGRATION. p.486. ISBN 9789391818562. Indies clash over Walkers Extra Crunchy coup", The Grocer, William Reed Business Media, 21 August 2010, archived from the original on 16 January 2013 , retrieved 3 May 2012 Walkers Crisps holiday competition banned after claims it was impossible to win". standard.co.uk. 17 August 2014. Archived from the original on 17 August 2016 . Retrieved 17 August 2014.

Sun Set On Red Sky". 15 August 2014. Archived from the original on 16 April 2018 . Retrieved 15 April 2018. Snow, Maia. "Walkers Crisps confirm new campaign with the Spice Girls". Leicester Mercury. Leicester: Reach plc. Archived from the original on 4 July 2019 . Retrieved 4 July 2019. Walkers Sensations". Sensationscrisps.co.uk. Archived from the original on 7 August 2013 . Retrieved 11 September 2013. In the 1880s, Walker moved from Mansfield, Nottinghamshire to Leicester to take over an established butcher's shop in the high street. Meat rationing in the UK after World War II saw the factory output drop dramatically, and so in 1948 the company starting looking at alternative products. Potato crisps were becoming increasingly popular with the public; this led managing director R.E. Gerrard to shift the company focus and begin hand-slicing and frying potatoes. [3] [15] Walkers factory in Swansea, Wales Red Sky Potato Chips from Walkers". Talkingretail.com. 5 March 2009. Archived from the original on 24 March 2012 . Retrieved 12 July 2012.

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a b "Thandiwe Newton revives the green vs blue crisps debate and the nation needs answers". Metro. Archived from the original on 30 August 2021 . Retrieved 30 August 2021. Coke, Cadbury and Walkers 'most dumped' brands". Scotsman. Archived from the original on 5 July 2019 . Retrieved 5 July 2019. Walkers crisps heart shaped challenge: The best UK entries". Herald. Archived from the original on 14 April 2023 . Retrieved 14 April 2023. The Leicester-born former England international footballer Gary Lineker has been the face of the brand since 1995, featuring in most of its popular commercials and successful advertising campaigns. For the 2011 Comic Relief, four celebrities each represented four new flavours. The Walkers brand (under PepsiCo) sponsors the UEFA Champions League and the Super Cup for the UK and Irish markets. In 2019, Walkers reunited with the Spice Girls, with the 1990s girl band featuring in a campaign. [12] Walkers abandons Potato Heads line". Archived from the original on 4 May 2009 . Retrieved 26 January 2009.

Showing their true colours: Apple, Pepsi, Nokia, but NOT Walkers - the brands that underwent major makeovers". The Mirror. Archived from the original on 4 July 2019 . Retrieved 4 July 2019. The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001 . Retrieved 4 August 2019. Walkers Crisps – Better for you | less saturated fat". Walkers-eathappy.co.uk. Archived from the original on 31 August 2007 . Retrieved 12 July 2012.He added retailers would“be able to drive awareness of the new products as well as cross-category sales with merchandising in and around the beer fixture” because “athird of all nuts shopping trips include a trip to the beers, wines and spirits aisle”. Fletcher, Alex (20 January 2011). "Walkers reveal Comic Relief comedy crisps". Digital Spy. Archived from the original on 19 March 2022 . Retrieved 17 February 2021. Jonny Roberts continues: “A third of all nuts shopping trips include a trip to the beers, wines and spirits aisle [6], so retailers will be able to drive awareness of the new products as well as cross-category sales with merchandising in and around the beer fixture.” Bamford, Vince (14 March 2012), "Walkers reveals its three mystery flavours", The Grocer, William Reed Business Media, archived from the original on 1 May 2012 , retrieved 25 April 2012 Glenn, Martin (2005). "The Walkers' Story". The Best Job in the World - The Walkers crisp Marketing Case Study. Compton House Publishing Ltd. pp.6–7. ISBN 978-0-9549518-0-1. Archived from the original on 19 March 2022 . Retrieved 12 January 2016.

In January 2003, Smiths brands Salt 'n' Shake, Scampi Fries and Bacon Fries were relaunched under the Walkers identity. In January 2003 Walkers bought Wotsits from Golden Wonder, which replaced Cheetos during December 2002. In April 2004, Walkers launched a Flamin' Hot version of Wotsits, which replaced BBQ beef, and then Wotsits Twisted, a range of cheese puffs in July 2004. In September 2007, Walkers launched Sunbites, a healthier range of lower/better fat crisps made using whole grains. [32] Inside the Factory. Series 2, Episode 2, Crisps (Walkers factory)". BBC. August 2016. Archived from the original on 20 July 2021 . Retrieved 20 July 2021.England takes home the Walkers Flavour Cup!". Talking Retail. Archived from the original on 4 December 2021 . Retrieved 16 September 2020. Walkers Flavour Cup". Brandown.com. Archived from the original on 5 March 2012 . Retrieved 12 July 2012. Butt, Stephen (30 October 2013). The History of Leicester in 100 People. Amberley Publishing Limited. p.88. ISBN 978-1-4456-1698-8. Archived from the original on 15 July 2023 . Retrieved 15 November 2016. On 10 April 2016, Walkers launched the Spell and Go promotion, again fronted by Gary Lineker. This competition caused some controversy as customers complained that it was impossible to win. The fairness of the competition was discussed on You and Yours, the consumer show on BBC Radio 4. Over 100 entrants complained to the Advertising Standards Authority, who after completing an investigation, decided that elements were misleading, and the competition was banned. [42] Gibson, Sean (11 December 2015). "Jamie Vardy gets his own limited edition Walkers crisp flavour". The Daily Telegraph. Archived from the original on 12 October 2018 . Retrieved 12 October 2018.