ARLU Blood Orange Rum

Product Information

The point is, there’s an incredible amount of innovation and as long as it’s done well and to the best standard that services the category, there’s room for all.” It was a non-negotiable for us that Yoi be organic and with a great nutritional profile — a high count of probiotics plus prebiotic fiber and plant protein, without added sugar — while also tasting good. So we went through quite a few different ideas and iterations before we landed on the products we wanted to bring to market," ​said Wells. ​​ Despite the pandemic, there’s been a lot of innovation from the brand over the past 12 months. We also recently announced the launch of our 1.75-litre sharing bottles across our Spiced, Pineapple, Mango, Raspberry, Passionfruit and Lime variants, a move that was very much in reaction to ongoing calls from Dead Man’s Fingers fans on our social media channels.” Rum can span the full spectrum of colours, from the light and mild white rums (which are perfect as a mojito base), through to aged golden rums that have developed a more complex taste.

He says: “When we launched our botanical rums over four years ago, we could see rum moving away from tradition, becoming more driven by flavour innovation.” Highlighting the spicy notes of cinnamon, nutmeg and vanilla in rum should be a more approachable flavour push for retailers than the traditional gin botanicals of juniper, orris root and angelica. Obviously 2020 was a strange year and sales of our brands exploded in the channels that were open. We saw the more premium variants of ranges such as Don Q do very well in the independent retail and ecommerce areas, while brands such as Aluna Coconut enjoyed a stellar retail performance.” Shake 50ml of The Duppy Share Aged, 25ml Fresh Lime Juice, 15ml Vermouth and 15ml of Rich Sugar Syrup over ice and then strain. Spiced Spritz As a business we work with retailers by coming up with innovative ways to communicate with their customers, including targeted advertising, in store activations and attractive below the line consumer incentives. We always work with retailers to create a comprehensive brand marketing launch / plan.Fruit Fusions 9.0% appeals to Echo Fall’s core demographic of younger wine shoppers, whilst the 5.5% variation has performed well with consumers tapping into the growing trend around moderation. She says: “After trialling different flavours that work well with rum and researching consumer trends, we launched three complementary flavours: Vanilla, Honeycomb and Roasted Pineapple. All are infused with authentic Caribbean rum to produce wonderfully rich, sweet, and spiced rum liqueurs.” Their meticulous approach to this sweet spirit means each bottle takes six months and thirty-five recipes to complete!

Jessica Smith, marketing executive at Continental Wine & Food (CWF), says in 2020 the company introduced Jolly Roger, a range of flavoured rum liqueurs. Over the next five years, hard seltzers are likely to see the highest growth rate within the UK’s RTD category, notes the carbon neutral brand brand, quoting IWSR figures. On the go consumption, and sustainability (with reduced chance of waste from small formats) remain a priority for consumers, with millennials the key purchasing demographic of seltzers. The menu, which is being kept secret until they open on Bank Holiday weekend, is made up of their own bespoke creations – other than the Aviation, Amy’s favourite – though of course if you want a straight up Martini or a Manhattan, they’ll make one for you, and all the classics will be available. Regular opening hours after the launch weekend will be 3pm-11pm Wednesday and Thursday, 3pm-12am Friday, 12pm-12am Saturday, and 12pm-10pm on Sundays.

Dangerously Delightful Daiquiri

We stopped production at our distillery and switched it to hand sanitiser production at the start of the pandemic – producing a whopping 2 million bottles in 7 days for public services in Greater Manchester. You’ll often find these styles are sweeter thanks to the addition of tropical fruit — banana, pineapple and orange — with plenty of spice coming from the likes of warming cinnamon and punchy ginger. How we test spiced rum

She says: “Consumers are particularly attracted to spiced rum because of its versatility and it being an accessible part of the category. The sector has seen an incredible amount of growth and this will continue.Davies says: “The category is diverse and that is a good thing. Our rum brands are eclectic: Salford rum is distilled in Manchester; Diablesse rum is Manchester-based, but was born out of a love for the Caribbean and a yearning to do something different; Nusa Caña is distinctly Indonesian, and explicitly works to resurrect a longstanding but perhaps overlooked history with rum. Put all ingredients in a glass, add crushed ice. Churn and garnish with mint sprig and lime wedge. Cherry Rum Punch Sharer Having grown from a small business, located in Liam’s Didsbury-based living room, when it first began in 2017, Alderman’s Drinks has gone from strength to strength to become a multi-million-pound business. When we arrived, the rum room was busy. People had dressed up for the festival, with flowery shirts being standard attire for gentlemen, mine included. Together we did a couple of circuits of the room, stopping to sip samples and chat to the brand representatives. We learned a lot about rum, almost without fail the reps were generous with their knowledge and their samples. Together we sipped rum which had been aged in bourbon casks; we tried some aged in sherry casks and even one with had spent some time in a port cask. To maximise sales, we believe retailers should work regionally and champion fast growing brands. In fact, many already do. We’ve seen this work to great mutual success as it helps retailers to meet the needs of their shoppers within different regions, while enabling brands like ours to showcase our range and grow from a regional into national footprint.

Taking Britain’s oldest alcoholic drink, entrepreneurs Nataliya Peretrutova and Anna Chalov have reimagined the drink to create a sparkling ‘modern craft mead’. Yoi, which means ‘good’ in Japanese, crafts its tart beverages in small batches from organic ingredients including almonds, coconut, and pumpkin seeds.

More Alternatives…

New variants also came from Spirited Union Distillery last year. The producer launched four botanical rums: Queen Pineapple & Spice, Sweet Orange & Ginger, Pink Grapefruit & Rose and Organic Coconut. And Copalli Rum’s recent launch of Copalli Cacao has been a huge success, according to brand consultant David Wallwork. She says: “This could be supporting sustainable producers, profiling the overlooked or marginalised, or championing brands that place provenance, heritage or family at the heart of what they do. The new hard seltzer is now available and comes in three flavors: lime, mint and elderflower; raspberry, hibiscus and lime; and finally lemon, ginger and grapefruit. Portobello Vodka