Crispy Fantasy Protein Cereal, Chocolate, Gluten Free, Vegan, Low Sugar, Protein Snacks, High Fibre, Plant Based, Just Add Milk, Healthy Breakfast for Kids & Adults, 8g Protein Per Serving, 4 Boxes

Product Information

With our plant-based attribute and classic, nostalgic flavours, we're able to satisfy literally everyone as a mass-market brand,”​ the co-founders suggested. 'The Halo Top of cereal' We see the biggest growth opportunity for junk-free breakfast cereals [here]. The UK market is immense thanks to a big cereal/oatmeal eating habit. Over the past few years, we've also noticed the UK becoming way more receptive to new food trends than other European countries because the country is indeed a melting pot of different cultures,”​ we were told.

The industry has been untapped for decades and is clearly dominated by a few long-standing incumbents. From a nutrition perspective, the current leading brands in the cereal market are high in sugar and low in real healthy nutrients. Crispy Fantasy stands out with our first-to-market ‘junk-free, hassle-free’ brand proposition by using only clean, natural, and wholesome ingredients, including pea & soy protein, avocado oil, and unsweetened cacao powder. Our product also contains at least 50% less sugar compared to legacy brands on the market. Crispy Fantasy's gluten-free, high fibre, and plant-based attributes also make us a no-brainer for health-conscious consumers,”​ we were told.

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The bottom line for Crispy Fantasy is to focus on taste first and excel what a typical healthy cereal should be other than zero sugar or grain, aspiring to be the European challenger brand to a breakfast cereal duopoly — Kellogg’s and Nestlé, owner of Cheerios outside of North America and Shreddies, according to Rodrik and Nahoum.

Crispy Fantasy, co-founded by Raphaël Nahoum (left) and Andrea Rodrik (right), is the first hassle-free breakfast cereal brand in Europe. (PRNewsfoto/Crispy Fantasy) Mr. Rodrik and Nahoum comment: "At Crispy Fantasy, we are creating a brand new category, in which taste meets health, making cereal the way it should be — delicious, fun, and loaded with nutritional benefits that help you stay energized and productive. We also feel tremendously fortunate to partner with Doug and Peter, two of America's most profound food entrepreneurs, leveraging their vast network and resources to bring our exciting products and best-in-class experience possible to market."Crispy Fantasy already has accomplished the hardest thing: creating a mind-blowingly great product. I've tasted the other 'healthy' cereals and Crispy Fantasy's product blows all of them away; it's truly the 'Halo Top' of cereal," says Doug Bouton. "Halo Top is sold in more than 30 countries, and I'm incredibly excited to partner with Crispy Fantasy as an investor and advisor to help them build a global brand anchored by mind-blowingly great products."