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A collection of these stories was published that year under the title “Flappers and Philosophers,” cementing Fitzgerald as the flapper expert for the next decade. Zelda Fitzgerald Short history of the iconic 1920’s flapper.Where did she come from, the dresses, hats, hairstyles, make up looks and swimwear styles. 1920’s Flappers – Clifton Adams – National Geographic Where did the 1920’s Flapper come from? The press at the time credited Fitzgerald as the creator of the flapper because of his debut novel , “ This Side of Paradise,” though the book didn’t specifically mention flappers.
Throughout the war, the silhouette stayed human, skirts widened for more free movement and the one piece gown took center stage. The changing styles of young women was captured accurately in the brilliant 1970’s TV period drama – Upstairs Downstairs, where the young Georgina, wonderfully portrayed by Lesley-Anne Down, evolved from war nurse to frivolous flapper. Georgina-the-red-Cross-Nurse—Upstairs-Downstairs—-Lesley-Anne-Down The popularity of movies exploded during the 1920s, though the screen versions of flappers were typically less permissive than the real-world versions. The first popular flapper movie was “Flaming Youth,” released in 1923 and starring Colleen Moore, who was soon Hollywood’s “go-to” actress for playing flappers onscreen. If Fitzgerald was considered a chronicler of flappers, his wife Zelda Fitzgerald was considered the quintessential example of one.
Where did the 1920’s Flapper come from?
Clergymen like Rabbi Stephen S. Wise and Baptist pastor Dr. John Roach Straton became known for their tirades against young women’s fashions. New York women, on a hot summer day, swathed to the toes, frequently ripping their dresses whilst dashing for a bus.”
No one knows how the word flapper entered American slang, but its usage first appeared just following World War I. The Flapper defined the style of the 1920’s,with her flat tomboyish silhouettes and her Parisian inspired cloche is often misrepresented . The typical retro flapper dress is more of a retro 1960’s reproduction, replete with fringed beaded dress, cigarette holder and badly fitting bobbed wig and feather!The First World War, was where it all really began. Red Cross uniforms were simple, understated and prettily functional.
Recognizing that women now had disposable incomes of their own, advertising courted their interests beyond household items. Soap, perfume, cosmetics, cigarettes and fashion accessories were all the subjects of ads targeting women. Dark kohl eye shadow seems to be the standard retro version applied now for the Flapper make-up look. But this style takes more from the Hollywood vamp look of the period. The average 1920s woman who dabbled with this ‘ dangerous’ new accessory, tended to go for a more understated look. White flawless skin was the aim, with a healthy rouge flush and just a dab of lip color. The health and fitness craze which swept the western world, had boarding school girls marching in line around the school grounds; actress Isadore Duncan, with her loose Greek inspired robes, encouraged normally respectable middle class women to leap about in ‘nature dances’ and tableau’s.Anna May Wong broke barriers as the first Chinese-American movie star. Her image as a flapper off-screen was encouraged by movie studios to increase her appeal beyond the exotic roles in which they cast her. The fad didn’t last the year. The Flapper – 1920’s fashion art by Coles Phillips 1920’s fashion – The Paris Exposition of 1925 If I ever find any of you using face paint in this house, I’ll take you in hand.” pronounced my father at the dinner table.” Powder’s bad enough – I’ve stood for that, too much of that in fact, but we’ll have no ‘ Painted Ladies’ in this house!” I stood up, regained my composure, and swept majestically from the room. 1920’s makeup tutorial book Flappers also received criticism from women’s rights activists like Charlotte Perkins Gilman and Lillian Symes, who felt flappers had gone too far in their embrace of licentiousness. End of the Flappers
Henry Ford’s mass production of cars brought down automobile prices, allowing the younger generation far more mobility than in earlier eras. Many people, a number of them young women, drove these cars into cities, which experienced a population boom. The demand for loose clothing, offered fashion designers the chance to ‘liberate’ women’s dress. 1920’s Designer Fashion A native of Montgomery, Alabama, Zelda was a stylish, free-spirited young woman who met Fitzgerald in 1918 while he was stationed there in the military. She was 17 at the time and—as the daughter of a prominent local judge—her hedonistic escapades scandalized her family. Helen Lansdowne Resor was the most powerful woman in advertising at the time. The head of women’s advertising at the J. Walter Thompson Agency, she worked her way up from secretary thanks to her keen understanding of selling to women. She was the first advertising executive to push sex appeal as a method of marketing to women, often focused on getting male attention.During World War I, women entered the workforce in large numbers, receiving higher wages that many working women were not inclined to give up during peacetime. Both publicly claimed that Zelda was Fitzgerald’s inspiration for all his female characters, bringing her in as much demand for her insight as he was. She was soon writing articles about the “modern” flapper lifestyle. Lois Long Caroline Reboux, the “Queen of the Milliners.” is generally credited for inventing the famous bell shaped Cloche hat. As early as 1921, she responded to the new Eton crop style haircut favored by many Parisian women, by creating a hat to fit snugly by placing a length of felt on a customer’s head and then cutting and folding it to shape. The style took off and became an iconic image of 1920’s fashion. By mid 1925 – with hair cropped close to the scalp – cloche hats almost resembled bathing caps. Anita Loos’ book “Gentlemen Prefer Blondes” and its follow-up “But Gentlemen Marry Brunettes” were famous satires of the world of flappers. The books focused on flapper Lorelei Lee and her male conquests. The first film version of “Gentlemen Prefer Blondes” was released in 1928 (another version was released in 1953, starring Marilyn Monroe and Jane Russell).
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