East End Lijjat Papad Plain 200 g (Pack of 20)

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How did a seemingly ordinary brand become so crucial to the cultural fabric of a country? How did Lijjat papad grow from its extremely humble beginnings to the giant it is today? Let's look at this detailed case study to find out. Lijjat Papad: History & Idea On 18th March 2018 President, smt. Swati R. Paradkar was honoured by Yogrishi Swami Ramdevji Maharaj for Outstanding Contribution to Society in the filed of women empowerment and welfare at a function held at Solapur Maharashtra which was organised by Patanjali Yog Samitee, Bharat Swabhiman Trust, Haridwar. PHDCCI Awards for Excellence: 2005". Archived from the original on 8 October 2007 . Retrieved 4 February 2007. An attempt to start a branch in Malad suburb of Mumbai, in 1961, was unsuccessful. [12] In 1962, the name Lijjat ( Gujarati for "tasty") was chosen by the group for its products. The name, suggested by Dhirajben Ruparel, was chosen in a contest held for the purpose, with prize money of Rs. 5. [7] The organisation was named Shri Mahila Griha Udyog Lijjat Papad. [6] In many Indian languages, Mahila means women, Griha means home, Udyog means industry. By 1962–63, its annual sales of papads touched ₹ 182,000. [3]

Take a bite after the Daal chawal is in your mouth or alternatively the Daal chawal can also be scooped up with the papad. In 1959, seven Gujarati women living in the Girgaum locality of Mumbai came together and took over a loss-making papad venture. These seven women were: Lijjat has been one of the cornerstones of female empowerment in the industrial landscape of our country. Hence, they can rightfully claim that "The Institution, over the years, has paved the way for women to become self-reliant and self-confident. Lijjat has provided them with the right platform to improve their status in society." Some initiatives in the field: UNICEF-Lijjat Seminar of Child Care and Mother Welfare, Lijjat Patrika, Vol. 1, Issue 10, Dec.1979, p.4 On 16th December 2011 Khambatta Lifetime Achievement Award for 2010 was conferred on Smt. Swati R. Paradkar, President of Shri Mahila Griha Udyog Lijjat Papad by All India Food Processor's Association, New Delhi. The Award was presented by Shri Harish Rawat, Hon'ble Minister of State for Agriculture & Food Processing Industries Government of India at New Delhi.

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But here’s the thing, they form the very foundation of every single organization. When designed and followed the right way, it can help an organization sustain for a century. At the same time, if not done right, it can even bring down a million-dollar business. Lijjat was started by seven Gujarati women from Mumbai. The women lived in Lohana Niwas, a group of five buildings in Girgaum. They wanted to start a venture to create a sustainable livelihood using the only skill they had i.e. cooking. The seven women were Jaswantiben Jamnadas Popat, Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben. N. Tanna, Laguben Amritlal Gokani, Jayaben V. Vithalani, and Diwaliben Lukka. [5] [6] For the period of 1998-1999 to 2000-2001: Khadi & Village Industries Commission's "Best Village Industry." Leaving the organisation is voluntary. No member sister can be asked to leave unless or until she goes against the organizational principles. There is no fixed retirement age at Lijjat. Once, when the president Jyoti Naik was questioned about this anomaly, she said that there was no need to make provision for a retirement age, as the emphasis obviously was on earning one's bread through daily work, all through one's life. [7] Role in women empowerment [ edit ] In 2003, Lijjat received the "Best Village Industry Institution". [22] It also received the PHDCCI Brand Equity Award 2005. [24] Lijjat marked its 50th year of existence on 15 March 2009. [25] Exports [ edit ]

Pathak, Ramnarayan Nagardas, Punyashlok Chhaganbapa, translated into English by Prof.V.T.Yardi, Published by Shri Mahila Griha Udyag Lijjat Papad, Jan. 1980, p.114-117 By 1979, Lijjat organized a seminar in Bombay – called Childcare and Mother Welfare – in collaboration with the United Nations Children’s Fund (UNICEF), a specialized agency of the UN that works to improve children’s rights. Crushed raw papads can be used as a coating for kebabs and tikkis, also are used to make some Gujarati subzis like Methi- Papad nu shaak, Ghatia- papad nu shaak. In 1979, Lijjat teamed up with UNICEF to organize a "Child Care and Mother Welfare" seminar in Mumbai.In addition to these principles of professionalism and self-sufficiency, which proved to be key concepts for Lijjat’s development, the cooperative entrenched an ethos of equality and inter-dependence. You can find papad served as a part of the meal, and in some restaurants, you can find this masala papad as an appetizer. Now you can find a variety of papad in India. Some made with urad dal, some with moong dal, some with rice and different flavors. My choice for the masala papad chaat is urad dal or moong dal papad. Please refer to the FAQ section for other details. Lijjat Patrika is the in-house magazine that is published and distributed among member-sisters or interested associates. The magazine is published in many languages— Hindi, English, Marathi, and Gujarati. Lijjat Papad & Role in Women Empowerment Another innovation early on in the cooperative’s operations was to establish organizational principles based on the ideas of Chhanganlal Karamshi Parekh (popularly known as Chhaganbapa), a respected thinker and leader in the local community. Based on Mr. Chhaganbapa’s advice, Lijjat’s members ensured that the organization would implement professional business practices – minimum standards for producing papad were implemented, for instance – while ensuring quality and self-sufficiency. On 3rd July 2017 a Documentary film on 'LIJJAT' was telecasted by National Geographic Channel at 9.00 p.m. The film presented an Inspiring Story of Passion, Hope & Enormity of Lijjat Papad which has become a catalyst of Women's Empowerment. The film was shown in the series 'India's Mega Kitchens' telecast on its world wide channel.

On 19th March 2019 President of our Institution Smt. Swati R. Paradkar received the Prestigious Social Work Excellence Award-2019 conferred by the University of Science & Technology, Meghalaya. on 4th February 2011 Lijjat Papad was chosen for Power Branch 2010-2011 Award by the Indian consumer at New Delhi. Lijjat Patrika, Vl.14, Issue 8-9-10, Nov. 93- Jan.94, pp.1 and 3;Vol. 17, Issue 1, Jan.96; p.; Vol.20, Issue 7, July 1999, p.1

Lijjat Patrika: In-House Magazine

The cooperative has not only developed a number of quality products and brands – including wafers and breads; Lijatt has enhanced the skill of its members via capacity building and communitarian programs. On 17th November 2014 President of our Institution Smt. Swati R. Paradkar received the 'Entrepreneur Award 2014 from Hon'ble Union Minister for Rural Development, Shri Chaudhary Birender Singh at New Delhi.