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Ghassemi KA, Jensen DM. Lower GI bleeding: epidemiology and management. Curr Gastroenterol Rep. 2013;15(7):333. doi:10.1007/s11894-013-0333-5 A more detailed account of its creation appears in Rovell, Darren (2006). First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon. New York: American Management Association. ISBN 9780814472996. OCLC 60393271. a b c d e f Rovell, Darren (2005). First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon. AMACOM. p.256. ISBN 978-0-8144-7299-6. In 2010, Gatorade re-branded a number of its products. [36] Original Gatorade was initially re-labeled as Gatorade G. Gatorade Rain was re-labeled as No Excuses. Gatorade AM was re-labeled Shine On; Gatorade X-Factor was relabeled as Be Tough, and Gatorade Fierce was relabeled Bring It. However, these names were short-lived, as a 2% decline in market share in 2009 led to a broader repositioning of the entire line in 2010. [37] [38] Beginning in February 2010, the Gatorade product portfolio was re-positioned around what the company refers to as the G Series, categorizing varieties of its products into three main segments: before, during, and after athletic events. [39] Nutrition, Center for Food Safety and Applied (May 13, 2020). "Added Sugars on the New Nutrition Facts Label". FDA.
Traditional Gatorade products such as Gatorade Thirst Quencher (Original Gatorade), G2, and Gatorade Powder are categorized under the Perform 02 classification, representing their intention for consumption during periods of physical exertion. [39]
Riptide Rush
The presence of calories, sugar, and sodium in Gatorade products has drawn attention from public school constituents, who have raised question over whether the sale of Gatorade beverages should be permitted in such schools. In 2010, California Governor Arnold Schwarzenegger sponsored a bill ( SB1295) which proposed a ban on the sale of sports drinks in California schools. In 2015, the University of California, San Francisco began to phase out the sale of sodas, sports drinks and energy drinks in its cafeterias, vending machines, and campus catering and retail locations, and began to "sell only zero-calorie beverages or non-sweetened drinks with nutritional value, such as milk and 100% juice". [55] Fraser, Adam (September 1, 2009). "Gatorade to sponsor Leaders in Performance". SportsPro. Archived from the original on December 29, 2010 . Retrieved January 21, 2011. There are 34g of sugar (8 teaspoons) in one 20 US fluid ounces (590ml) bottle of regular Gatorade. The USDA's recommended daily maximum of added sugars per person is about 50 grams. [56] According to the American Heart Association, the recommended maximum amount of sugar is 25 grams per day for women and 36 grams per day for men. [57] The American Heart Association states that children and teens should drink no more than 8 US fluid ounces (240ml) of sugary beverages per week. [58]
The University of Florida researchers initially considered naming their product "Gator-Aid". They settled on the name Gatorade, however, since the researchers wanted to create a commercial product, not a scientifically-validated one [ non sequitur]. Darren Rovell notes in his history of Gatorade, First in Thirst, "the doctors realized that they probably shouldn't use the 'Aid' suffix, since that would mean that if the drink were ever marketed, they would have to prove that it had a clear medicinal use and perform clinical tests on thousands of people." [11] Gatorade co-inventor Dana Shires explained, "We were told that you couldn't use that because the Food and Drug Administration prohibited that. That would classify it as something other than a cola or soft drink, so we changed it to ade." [12] a b "Gatorade debuts its first-ever caffeinated energy drink Fast Twitch". Food Dive . Retrieved September 3, 2022. Rieff, David. A Bed for the Night: Humanitarianism in Crisis, Simon & Schuster; September 30, 2003; ISBN 978-0743252119; p. 183. Gatorade's inventors went on to develop new sports drinks. Gatorade's owners sued to acquire rights to these new products, but they never made them available publicly. First, Shires and Cade developed Go!, a drink that, unlike Gatorade, contained protein to stimulate muscular recovery. Stokley-Van Camp paid "a fee to have the exclusive rights for some period of time, but they never did develop it". [62] Rovell, Darren (September 2, 2005). First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p.176. ISBN 0814410952.In 2011, Gatorade was re-introduced to New Zealand by Bluebird Foods, a PepsiCo subsidiary in New Zealand. The product is made in Australia by Schweppes Australia, and exported to New Zealand and distributed along with Bluebird potato chips. Kids and added sugars: How much is too much?". American Heart Association . Retrieved April 12, 2022. But while Gatorade might be good for athletes, it is not good for cholera, said Dr. Michael Toole, an epidemiologist at the Centers for Disease Control. Gatorade does not have all the essential ingredients that an I.V. has, and people who were given it might have taken more appropriate solutions, Dr. Toole said. [91]
Rovell, Darren (July 7, 2009). "Gatorade Makes Limited Edition Jordan Bottles". CNBC. Archived from the original on January 17, 2013 . Retrieved August 17, 2011.
The Power and Popularity of Gatorade Flavors
Noakes, Timothy (May 1, 2012). Waterlogged: The Serious Problem of Overhydration in Endurance Sports. Human Kinetics. p.8. ISBN 978-1450424974.
The absorption of light also plays a role in the intensity of the color. If an object absorbs a lot of light, it will appear very intense and saturated. If it absorbs less light, it will appear less intense and more muted. Cade pitched the TQ2 product to Pepsi and other beverage companies. Meanwhile, Gatorade's owner Quaker sued Cade. After years of legal proceedings, Cade was forced to sell TQ2 to Quaker in 1993. Quaker "bagged" TQ2, never releasing it to the public. [65] Gatorade claimed that its research found that TQ2 was not an improvement over the original Gatorade formula. Cade, on the other hand, continued to stand by his product. He accused Quaker and Gatorade of stifling the publication of the research behind TQ2. [66] Inside the facility in 2012
On the right is the Incident Light (I0) run by the monochromator through the cuvette, and on the left is the transmitted light (I) that is not absorbed by the sample and will be measured by the spectrophotometer. Zimmerman, Ron. "Sports drinks, not just sodas, drive up weight in teens". Medscape . Retrieved March 14, 2014. Rovell, Darren (September 2, 2005). First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p.195. ISBN 0814410952. Gatorade is the official sports drink of the NFL, MLB, NBA, WNBA, USA Basketball, NHL, Association of Volleyball Professionals, Indian Super League, High School Sports Teams, NASCAR, and other professional and collegiate athletic organizations, [3] providing supplies of the drinks to sponsored teams in some cases. Distribution was extended to include the U.K. in 2008, coinciding with an agreement designating Gatorade as the official sports drink of Chelsea F.C. (for outside of the U.S. and Canada) [78] [79] Gatorade's 1991 Be Like Mike ads featured Michael Jordan of the Chicago Bulls, a North American basketball team which had just won its first National Basketball Association championship at the time. The ads began airing in August 1991 and "Be Like Mike" became a household phrase in the United States. [80] In 2015, new versions of the ads were produced to commemorate the brand's 50th anniversary.
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