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WELLA Koleston Perfect MePlus Pure Naturals Permanent Hair Colour Cream, No. 5/0 Light Brown, 0.66 kg

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About this deal

On November 8, 2021, Coty agreed to sell an approximate 4.7% stake in Wella to KKR in exchange for the redemption of approximately 56% of KKR's remaining convertible preferred shares in Coty. The deal reduces Coty's stake in Wella, Clairol, OPI and ghd to approximately 25.9%. KKR will continue to have a 2.4% ownership stake in Coty on an as-converted basis. [4] History [ edit ] A 1971 Wella Magazine ad in Persian, Zan-e Rooz. Origins [ edit ] The company suffered under the National Socialist regime due to the Nazi's economic policy and their restrictions on raw-material supplies, along with wartime conditions. As Freemasons, the Ströher brothers were actively opposed to National Socialism. During the Second World War, the Welle plant in Apolda was used to manufacture ventilation systems and equipment for submarines, no longer producing their permanent wave machines and hair dryers. [5] Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD, reducing the risk of developing a new allergy to hair color*. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. It’s vital to add enough natural to your client’s target shade. This is how you ensure the finished look appears flawlessly natural. The Koleston Perfect Pure Naturals family features a spectrum of warm and cool tones, each offering up to 100% coverage of greys. Not sure how much to use? Add in ⅓ of a Pure Naturals shade on hair that’s 30%-50% grey and ½ of a Pure Naturals shade for hair that's 50%-100% grey. 2. Cover Stubborn Greys First

Our range of professional hair colours from Wella Koleston Perfect offers one of the best brands for permanent hair colour, choose from natural or vibrant looks, with permanent creme to give your hair a milky sheen with warm and cool light reflections. Now, you know what ‘color chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History Now, you know what ‘colour chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History While a demi-permanent or semi-permanent hair color can be applied to any level of grey, it’s often used to camouflage early greys, giving 30-70% coverage. The benefits of going semi- or demi-permanent are threefold: it provides a rich, true-to-tone finish, it fades beautifully, and it doesn’t leave a harsh demarcation line when roots grow out. 2. Permanent Colour

When Should I Use a High Lift Hair Colour?

When colour is applied, the Ultra Precision Colour Technology creates a controlled environment outside and inside the hair to reduce the formation of free radicals, resulting in a perfect colour formation. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. In 1981, actress and model Brooke Shields appeared in an advertising campaign for Wella Balsam. Wella also launched For Men, their first ever product line exclusively for men. Heat Protect When was the last time a client passed through your chair and you didn’t use heat? We’ll wait… Heat protection is an essential step in every service; Hairco and Beauty offers a wide range of hair heat defence for every client. Choose from huge brands including, Revlon, OSMO, L’Oreaal, Goldwell, Schwarzkopf, Indola, Insight Professional. Whether you spray, oil, or spritz, there’s no heat damage on our watch!

Stationery Digial isn’t always the way, some things are best on good old paper. Discover our range of salon stationery essentials, including appointment books, cards, loyalty cards, and gift vouchers. Organize clients, set reminders, reward loyalty, and add color to your notes. Trust Hairco and Beauty to keep your salon efficient, professional, and organised. This is the classic root coverage, designed to disguise grey regrowth coming through. Try it with Koleston Perfect for 100% coverage, Koleston Perfect Intense Naturals for 100%, opaque coverage or Illumina Color to achieve 100%, translucent coverage. 2. Express Touch-Up Colour is precisely formed at the right place deep inside the hair, while providing protection to the hair bonds. The good news is, there are ways to counteract this unwanted process, so you can achieve a reliable colour result every time. No surprises – just a flawless finish from root to tip. The secret is in the Ultra Precision Colour Technology found in every shade of Koleston Perfect. Here’s how it works: Bleach Copy to be provided introducing this category Lift your clients hair to new heights with our range of professional bleach. Whether your client wants highlights, balayge, all over beautiful blonde, or just a little lift, Hairco and Beauty has the bleach you need. As your go-to source for hair lightening products, we provide top-tier hair bleaching products to meet the high standards of professional hairdressers and their clients. Explore bleach brands and products like L’Oreal Blond Studio, Wella Blondor, Schwarzkopf Igora, and Schwarzkopf Blondme, trusted by professionals worldwide for delivering stunning results.

Mousse Transform the art of hairstyling in your salon with our curated selection of professional styling mousse at Hairco and Beauty. Whether you’re crafting intricate updos, red-carpet looks, or everyday styles for your clients, our range of styling mousses offers the perfect blend of control and creativity. Explore leading brands trusted by professionals, including Schwarzkopf, L’Oreal, Wella, Indola, and OSIS+. These brands are renowned for their unwavering commitment to quality and innovation in the realm of haircare. Choose from a versatile range of styling mousses, including super hold mousse for gravity-defying styles, flexible hold mousse for adaptable looks, and medium hold mousse for everyday elegance. Our mousses are expertly formulated to provide the strong yet flexible hold that salon professionals demand.

NEW KOLESTON PERFECT with ME+ also requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.In 2015, Coty announced that they would be buying 43 beauty brands from P&G for 12.5 Billion [12] and finished the merger in October 2016. [13] Bart Becht, former Coty Chairman and Chief Executive, [14] stated that the company would take over all of P&G's Wella management teams. Try: Demi-permanent Color Touch, which is an ammonia-free hair colour that creates a radiant finish, or opt for Color Touch Plus to achieve up to 70% grey coverage. You can also try semi-permanent Color Fresh for up to 30% coverage. After World War II, the German Democratic Republic dismantled the Wella plant in Apolda as part of the reparations plan enacted by the Soviet Union. The plant in Rothenkirchen was expropriated and renamed VEB Londa, becoming communal state property under the Volkseigener Betrieb. The Ströher family and some members of staff decided to start the business again from scratch on a smaller scale in Hünfeld, Osthessen under the name Ondal GmbH. Production began again in 1946 with the new business being registered as Wella AG in 1950 with the central management of the company located in Darmstadt, Hessen in West Germany. Throughout the 50s and 60s the company followed an aggressive campaign in international markets within developing countries such as Chile, Brazil, the Asian and Pacific territories as well as various parts of Africa. After the reunification of Germany, in February 1990 the Rothenkirchen plant was reintegrated into Wella, forming a joint venture with Londa to produce and market hairdressing products throughout Europe. [5] In 2014, Wella patented a new molecule called ME+. [10] This molecule is a substitute for PPD, also known as p-phenylenediamine, and PTD or para-toluenediamine which are present in most colouring products to fix the colour. PPD and PTD been known to cause mild to severe allergic reactions. [11] The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line.

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