The LEGO Story: How a Little Toy Sparked the World's Imagination

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I listened to the audiobook while following along with the physical book and while I think the narrator did an excellent job, the book is visually stunning. I appreciate that there is a pdf file with the pictures included in the book, but it just fits better to be following along with the book and see the picture places into the story exactly when they’re supposed to be (as opposed to one after another in the pdf file). I really did appreciate how many photos were included, and the variety of them. The extraordinary inside story of LEGO, based on unprecedented access to the company's archives and rare interviews with the founding family that still owns the company Hours of fun for a child’s imagination! Open-ended, battery-free toys help boost kids’ group play and problem-solving skills or give them the joy of creating new stories on their own through independent play. This book tells the story of how my family built the LEGO brand. --Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner LEGO has evolved a lot in its 90 years of existence, with this book detailing the major changes across each decade. LEGO first launched its mini figure line in the 1970s and broke into the American toy market in the 1980s through a Happy meal collaboration deal with McDonalds. I loved playing with LEGOs as a kid in the 90s and the company has continued to evolve drastically since then, expanding to premiere The LEGO Movie in 2014 and creating additional product lines targeted to girls, to grow its market and customer base.

What secrets lie behind the door? Kids can flex their role-play and creative skills as they uncover the mysteries of the castle. The magical rose, a place for Disney’s Belle to sleep, even a dance floor await discovery inside. As this is an authorised biography though, Kjeld’s voice is present throughout. Direct, lengthy quotes from the man who shaped the modern LEGO company reveal his reflections on the events that Jens Andersen is presenting. These are absolutely fascinating, sometimes providing an amusing bit of colour, sometimes giving his perspective from the time and sometimes – in the book’s most interesting passages – giving his reflections now on what occurred decades prior. Still, there is definitely value here for those who are into these types of stories. Just be warned that it can be a bit dry and it's probably more for people who are hardcore into LEGO and want to know more about the family behind it, perhaps business-types who are curious to see how a brand can change and adapt and evolve with the times, etc. If you're someone who is casually interested, this might not be for you. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.Titled Et Liv Med LEGO (Life in LEGO) in Denmark, the book is clearly a biography of Kjeld Kirk Kristiansen. For the English language edition, the title has been changed to The LEGO Story: How a Little Toy Sparked the World’s Imagination, perhaps because Kjeld Kirk is a less well-known figure internationally (sacrilegious as that might be for LEGO fans to hear). The last chapter, Inheritance, was a lot less compelling than the rest of the book. Of course, that is in part because it is recent history, and it remains to be seen if Lego can continue the current run. The LEGO Story: How a Little Toy Sparked the World's Imagination is a fantastic book that I highly recommend!

What treasures can be discovered under the sea? Kids can flex their creativity and role-play skills as they explore the beach or swim around with Disney’s Ariel, Flounder and Sebastian as they imagine familiar stories in new ways. This book gives an excellent explanation of how the plastic toy we all love so much, came into existence. Photographs from the original archives are included to give us a better understanding. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.Encourage creative role play with this LEGO® ǀ Disney (43176) set, with Disney Princess Ariel, Flounder, Sebastian and Prince Eric. Great for kids and fans of Disney’s Little Mermaid. Play starts when the book opens! Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones in the book.

As an AFOL, I am happy to have read this book. Everytime I now build my Lego, I give thanks to those early pioneers for their sacrifices, patience and endurance. Ole Kirk started making toys out of left over wood chips since their family couldn't afford toys. Even though they were just for his 4 boys initially, he still made them immaculately, modeling do everything to your best ability. Work hard and pray - the initial slogan for Ole Kirk as he was building the early company in the 20s / 3os. Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids the joy of imagining new scenarios and lots of creative excitement with the well-known ones in the book. Any fan of Disney’s Little Mermaid will absolutely love this set. The unique, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+.Give children detailed characters and recognizable scenes to play out with LEGO® ǀ Disney sets. This imaginative Disney’s Frozen 2 playset offers cute story starters plus open creative play that helps build important skills. Open the book and play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones inthe book.