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Wella Shockwaves Ultra Strong Power Hold Gel, 200ml

£9.9£99Clearance
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This synthetic, non-toxic, colorless, and odorless compound is a close relative of glycerin and is derived from vegetable oils or petroleum products. It's often used in hair care formulations for its multifunctional properties, which can provide various benefits for hair. Enhances product texture: PEG-40 hydrogenated castor oil stabilizes and improves the feel of cosmetic formulations, ensuring even distribution for optimal results.

I applied the gel to my hair after it had been dried slightly with my hair dryer. The gel’s fragrance when it leaves the tube is quite strong, with a fresh clean aroma with hints of apple. Although the smell was pleasant, the fragrance died down as soon as it was applied. Begin with dry or damp hair: This versatile gel can be applied to either dry or damp hair, depending on your preference and desired results. Polyvinylpyrrolidone (4) , or PVP for short, has come a long way since its introduction in the 1950s as a hair fixative. This synthetic polymer is now found in various cosmetics and personal care products, thanks to its film-forming and binding properties. Stabilizes formulations: Aminomethyl Propanol (5) ensures the consistency and stability of hair care products by adjusting pH levels. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.Jang, H. J., Shin, C. Y., and Kim, K. B. (2015). Safety evaluation of polyethylene glycol (PEG) compounds for cosmetic use. Toxicological research , {online} 31, 105-136. Available at: https://link.springer.com/article/10.5487/TR.2015.31.2.105. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Harding, C. R., Matheson, J. R., Hoptroff, M., Jones, D. A., Luo, Y., Baines, F. L., and Luo, S. (2014). A high glycerol-containing leave-on scalp care treatment to improve dandruff. Skinmed , {online} 12(3), 155–161. Available at: https://pubmed.ncbi.nlm.nih.gov/25134312/. The gel didn’t leave me with any white flakes on my clothing while out and about, but in the morning the usual problems that occur with gel were evident. My hair was full of white flakes, so much so, simply applying more gel was not an option. My hair had to be washed to remove the flakes. Brushing it out was not an option. I have since had my hair cut and don’t use as much of this gel as I had previously, but I still wake in the mornings to find a head full of white flakes. So, it wasn’t a problem with the amount of gel used, it is a problem with the gel. When applying gel, it’s always recommended that you apply to fresh washed hair that is slightly damp. Not only does this mean your hair is clean before application, it also makes the gel go further as it is mixed in with the moisture already present in your hair.

This is a great styling aid and I do like the fact it really is a case of a little goes a long way, therefore I would recommend you slowly apply the hair product, do not put a heavy application as it will totally destroy your hairstyle. I have probably spent the last week praising Soho Fish products but behold, for man has several hundred hair products and brands to choose from.Humectant and moisturizing agent: Propylene glycol (3) attracts water molecules and delivers them to your hair and scalp, helping to keep them hydrated. When used within the recommended concentrations (up to 5%), Aminomethyl Propanol is safe for all skin types. However, higher concentrations may lead to side effects like irritation, itching, and redness. Yes, it has fabulous hold, it made my hair look shinier, but, to the touch my hair felt far too crisp and a greasy residue was left on my hands after touching it. Keeps hairstyles in place: PVP forms a thin coating on the hair, reducing its ability to absorb moisture and maintain the style.

Aromatic appeal: Fragrances can make your haircare experience more enjoyable, adding a pleasant scent that stays with you throughout the day. Really wasn't impressed with this, very runny so hard to style and the hold is very weak, certainly not strong. ” - L Clark Final Thought But, I don’t just take final results into consideration when making the decision which gel to use and the overall performance of the gel has to be taken into account. Enhances the formula: As a binder, PVP contributes to a product's viscosity and aids in pigment dispersion for a smooth application.This gel is perfect for using on my daughter’s hair when putting a bun in for ballet. It holds the hair and lasts for ages without fly away bits coming out. ” - Kyla-Dee Morris It is true when they say it’s a 24hour ultra hold it truly is, however it leaves flakes in your hair that makes you look like you have dandruff. ” - Guy Jacob, S. E., Scheman, A., and McGowan, M. A. (2018). Propylene glycol. Dermatitis , {online} 29(1), 3-5. doi:https://doi.org/10.1097/DER.0000000000000315. Hair growth and loss prevention: Although more research is needed, tocopherol shows potential in promoting hair growth and preventing hair loss by reducing oxidative stress and preserving the protective lipid layer.

Solvent for dyes and pigments: Propylene glycol facilitates the incorporation of colorants into hair coloring and styling products. The fragrance is clean and it would suit both males and females alike. The fact it can provide a great definition for the hair and I do like it holds the spikes of my son's hair but his hair still looks clean as I have noticed some gels he uses makes his hair look simply greasy which personally I do detest. Burnett, C. L., Bergfeld, W. F., Belsito, D. V., Klaassen, C. D., Marks Jr, J. G., Shank, R. C., Slaga, T. J., Snyder, P. W. and Andersen, F. A. (2009). Final amended report on safety assessment on aminomethyl Propanol and aminomethyl propanediol. International journal of toxicology , {online} 28(2_suppl), pp.141S-161S. Available at: https://journals.sagepub.com/doi/pdf/10.1177/10915818093509321.

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Emotional boost: Scents can evoke positive emotions and memories, contributing to a satisfying hairstyling routine. Anti-freezing and plasticizing agent: It improves the aesthetics and stability of emulsion products across different temperatures.

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