HISENSE 55U7QFTUK Quantum Series 55-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series), Silver

Product Information

Get closer to reality and experience a wide colour gamut of up to 100% (typical value) under the DCI-P3 standard for smoother gradients and more vivid and realistic reds, greens and blues. While some of the controls didn’t work thanks to a bug in this sample of the TV, we were still able to get accurately calibrated images from the Hisense U8QF, but it wasn’t as accurate out of the box or as easy to calibrate as the previously reviewed U7QF. With the stand included the TV measures in at 1232 x 799 x 308mm (whd), or if you’re considering wall-mounting then the rear panel juts out at just 83mm of depth. It’s compatible with VESA wall-mounts, and at 17.4kg without a stand (18.9kg with one), it’s not too heavy. It’s most evident during a stream of a Premier League match on Prime Video. The jerky nature of the image is never fully resolved regardless of which Ultra Smooth Motion mode is used, or whether the de-judder setting is customised. Smooth or Standard are your best bets, but the slight blur and jittery motion that still pervades is distracting. Funnel Dolby Atmos content – the Brad Pitt-starring Fury – and it sounds more expansive, taller and with more depth, if not much width. There’s still a tendency for the audio to stay rooted to the lower half of the screen though. For daytime TV this is fine, for anything more, consider a soundbar. You should buy the Hisense 55U8QFTUK if…

Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment. This cookie is a performance cookie used for internal Bazaarvoice web analytics, to be correlated to the same user for interactions within a particular client domain. All forms of HDR are supported in HDR10, HLG, HDR10+ and Dolby Vision. Hisense says the panel can achieve a peak brightness of 1000 nits, but I’d imagine it’s less than that figure. Nevertheless, there’s a brightness and punchiness to 4K HDR sources that gives a good impression of what HDR can do. Motion was decent on the U8QF with no noticeable induced judder with 24fps material when Ultra Smooth Motion was switched off and applying pulldown. We also noted some obvious motion trailing behind objects and other artefacts with some fast-moving material. When using the Ultra Smooth Motion settings you see soap opera effect from the interpolation straight away and, as you apply higher settings, image artefactssuch as false edges, trailing edges and image break up around fast-moving objects become much more noticeable. There are custom controls for Blur and Judder which you can experiment with for sports or other video content with fast movement, but for film and drama, we recommend switching it to off.A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. If you’re after a TV that supports the latest picture and gaming features: There’s no Dolby Vision IQ, no Filmmaker mode, no HDMI 2.1 features or 4K@120Hz. Despite it being the premium option in Hisense’s 2020 TV range, it’s mid-range for features. The Hisense U8QF has a suite of calibration controls which should make it easy to get accurate results. You’re not fussed by having lots of streaming apps: The U8Q focuses on the few rather than having many, and that will suit those who just need Netflix and the UK catch-up apps.

Prices valid in stores (all including VAT) until close of business on 31st October 2023. (Some of these web prices are cheaper than in-store, so please mention that you've seen these offers online.)If you have a 4K player and discs capable of both HDR10+/Dolby Vision, I’d say the U8Q is better suited to the latter. Colours are more on point, as are textures, and the tonally its darker, which in Doctor Sleep makes for a more convincing picture. Dolby Vision Bright and Dark modes are available alongside a custom version. HDR peak brightness and full-field numbers are impressive and in a normal living room that offers excellent levels of dynamics and a rich colourful performance with most content. Only really dark scenes will catch out the U8QF and its aggressive local dimming. SDR content from everyday TV viewing is also very good with a fairly accurate image out of the box with very nice looking colours and no obvious issues. Shadow detail (that’s detail in the darkest parts of an image) is not the U8Q’s strongest suit. A whirl through The Dark Knight Rises and the TV can’t lift all the detail from the Batman suit. Raise the brightness and there’s more to be found, but there’s not much room to play with. A point up is all that’s needed, but anything more and scenes look washed out.

HD is a step up in all regards. Colours are better defined and there’s more fine detail for a pleasing picture. There’s a bit of noise around faces, noticeably with wrinkles, and while it’s not the sharpest, it is a satisfactory looking image. What plagues the U8Q is motion. The Ultra Smooth Motion feature should be turned on, as terrestrial signals can be rather staccato without it, but the U8Q doesn’t handle motion with a huge degree of confidence. You want an affordable 4K TV that supports all the main HDR formats: One great aspect about the U8Q is that it fits in all the main HDR formats and has enough brightness to make HDR content pop. If you are looking for an LED LCD TV for dim room critical movie viewing the Hisense U8QF is not the TV for you and you will probably need to search out a higher-priced LCD model or consider an OLED. It is not an enthusiasts TV and there are better options if you can spend a little more.

The U8QF uses a quad-core processor and has a claimed peak brightness of over 1,000nits. It supports wide colour gamut (DCI-P3/Rec.2020) and high dynamic range (HDR10, Hybrid Log-Gamma, HDR10+ and Dolby Vision). This cookie is set by Bazaarvoice. This is a session cookie used for internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain. Buy It Direct Ltd is a limited company registered in England. Registered number 04171412. Registered office: Unit A Trident Business Park, Leeds Road, Huddersfield, West Yorkshire, HD2 1UA.

Supporting the current industry standards for High Dynamic Range of HDR10 and HLG, detail in the darkest areas of a picture aren't lost whilst bright areas don't blow out. Clint Eastwood’s Unforgiven is a good showcase for landscapes and skies, and the smooth transition between colours appears capably handled; the TV giving a good sense of the film’s picaresque beauty with its different tones and hues. Contrast is also pretty good, with dark and bright elements coexisting to create a sense of depth.

The Hisense U8QF comes with plenty of features but compared to an LG or Samsung it is more limited in scope. Despite its premium status, we’re still hovering around the value-added area here. Costco Online UK Limited, UK Home Office, Hartspring Lane, Watford, Hertfordshire, WD25 8JS. Registered in England and Wales No. 8055444 the U8QF produced very detailed specular highlights and some really nice looking mid-tones given the number of nits it has under the hood There’s an aspect of personalisation to the VIDAA interface with app recommendations and a peak at what’s trending for those with Netflix accounts. VIDAA is also Chromecast-able for flinging content at the TV. Alexa is built in, so the TV can be controlled by your voice if you fancy a chat.