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Government duty charges are applicable from statutory set dates & prices may differ from those shown at time of publication. of US and 57% of UK GenZ audiences trust product recommendations of people who follow the same content creators (Reaching the Unreachables, 2022) Tango Editions. Sugar Free. No artificial colours or flavours. Vegetarian Society Approved - Vegan. Tango.
The first Editions flavour to launch is Berry Peachy, a peach and raspberry-flavoured drink. It is available now in 2l and 500ml bottles and 330ml cans. While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. Registered Office: 11 Angel Gate, 326 City Road, London, EC1V 2SD. Registered in England and Wales, No. 454555 Soft Drinks / Product News / Health Trends Britvic launches sugar-free Tango Berry Peachy as first flavour of new Editions series Sugar free carbonates are the most sought out option (54%) when it comes to on-the-go soft drinks [ibid], so the single 330ml cans and 500ml bottles will be ideal options for driving this occasion.”
They wanted to raise awareness of this bold new flavour and reach GenZ (16-24 year olds) with the message to be bigger, bolder and fully express themselves! Britvic is expanding its Tango range with Tango Editions, a rotational series of sugar-free drinks. Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Sugar-free flavours now represent a third of sales from the Tango brand, according to Britvic. Tango Berry Peachy is the group’s latest innovation in the category, following the launch of a ‘Dark Berry’ expression 12 months ago. When Tango launched their new Berry Peachy flavour we knew we had an incredible new product to bring Gen Z audiences into the brand.
of US and 58% of UK GenZ audiences trust the product recommendations of content creators (Reaching the Unreachables, 2022)But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy. NPS) improved OPINION of Tango after exposure to the campaign. Nearly 3 x better than our UK TikTok benchmark (Brand Uplift Study, May 2022). Although product information is regularly updated, Dee Bee Wholesale is unable to accept liability for any incorrect information.
Berry Peachy is the first flavour in Britvic’s new sugar free rotational flavour range, Tango Editions.
Tango needed to tap into this audience’s sense of humour with the creators they follow and the communities they’re part of on the platform they go to for entertainment: TikTok. Tango Editions Berry Peachy Sugar Free will be available from the end of February and will be supported through digital and social communications as well as in-store activations across the channel.
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