Sorry Fully Booked | Window Door Sign - printed vinyl, single sided, mounted onto a 3mm rigid dibond, indoor or outdoor use, supplied with twine and window sucker (Black)

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If you want to stay fully booked it is key that you find a way to keep on marketing your business and hopefully by using the above suggestion, you’ll get clear on your minimal marketing activity and find a way to ensure it happens. They nurtured a relationship with these stores, so it’s only natural to feel some sadness over the news,” he said. Eventually, our customer base grew, and so did their demand for a wider selection. It was an organic and gradual growth, always striving to be customer-driven,” Daez told Rappler, sharing how Fully Booked was born.

Fully Booked Sign - Etsy Fully Booked Sign - Etsy

But the pandemic changed that. Demand for online transactions spiked, and suddenly, customers who would spend hours shelf shopping and book surfing inside their favorite branches no longer showed up. Plastic covers remained unopened; books gained dust on shelves. Since March 2020, Fully Booked’s branches have never been the same. A closed book Secondly, use your current clients to spread the word about you. You might be too busy to do marketing, but that doesn’t mean your clients are. Think about what you can be doing to help ensure that your clients are sharing with others (in-person and online) that they are working with you and the great results they are getting. The pandemic – with shutdowns and disruptions in manufacturing and logistics – exacerbated this problem. It’s quite tough to make sure that abookwill be available on our shelves on release date,” Daez said. When you are fully booked time is your most precious resource. Outsourcing is one way of expanding your resources. However, technology can also do some of the work for you. It may be that you look for using technology to automate a process that you do over and over again, or you might look to see if there is some technology that could replace something else you currently do. If anyone said that books weren’t essential, a lot of us would violently beg to differ, including Fully Booked. Daez said that one of the biggest challenges of being in retail as a bookstore is being tagged as a “non-essential” business in the pandemic. That, plus the constant and sudden changes in restrictions.

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As much as more government support would help, Daez also said that they would rather focus on areas they can control. “The demand for physical books is high, it even increased during the pandemic, and meeting that demand is where we would like to focus on,” he said.

BOOKED | English meaning - Cambridge Dictionary BOOKED | English meaning - Cambridge Dictionary

The other two stores – Century City and Vertis North – closed down in January due to the end of their lease contracts as well. Due to the performance of the store, the lease offer, and the current pandemic situation, we didn’t think it was worth it to keep these stores open,” Daez added. Challenges, promises, and everything in betweenIf you are fully booked, you might think that you no longer need to market your business. In fact, there are many business owners who see marketing as an activity they do when they need sales and as soon as they are fully booked, they don’t think marketing is as important anymore and since time is tight they stop marketing their business. This is a big mistake!

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Outsourcing can feel like a big step for many business owners and whilst it will free up time eventually you will need time to find the right person and to manage a successful onboarding process. One thing I want to emphasis is that if someone else is going to look after your marketing then you need to have a comprehensive marketing strategy in place. The mission of Fully Booked is simple: to create a haven for discovery and connection that inspires people to shape their own stories and become better versions of themselves. The vision of Fully Booked is simpler: to be the best bookstore possible in terms of selection, ambiance, and customer experience.

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What can Fully Booked’s avid bookworms expect from the bookstore’s next chapter? An acceleration of their e-commerce growth, Daez said, and less of a dependence on their physical stores for future growth.