Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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Băt đầu từ việc thấu hiểu mong muốn của con người, rồi phân tích tâm lý khách hàng, đến nắm được kỹ thuật bí mật của các công ty quảng cáo, tăng lượng phản hồi quảng cáo và cuối cùng là tung cú chốt để thu phục khách hàng, bạn đã sẵn sàng chưa?

For nearly four decades, Drew has been delivering powerfully moving keynote speeches and training sessions that stand out from the rest. Cuốn Cashvertising – Sáng tạo nội dung bán bất cứ thứ gì cho bất kỳ ai là một ấn phẩm được xuất bản bởi RIO Book, một tổ chức gồm những bạn trẻ có đam mê đem đến cho độc giả Việt Nam những cuốn sách giàu tri thức và giàu cả tính thẩm mỹ. These examples should give you a better idea why the LF8 are so powerful, and why using them in your ads can be so effective: You’ll be tapping into the human psyche, the core programming of the human brain itself. The 34-year-old blogger who feels like they know next to nothing about marketing, the 56-year-old business executive that wants to understand consumers better to cater to their needs, and anyone that would like to get better at selling.

Born in 1883, Daniel Starch was considered the nation’s leading advertising and marketing psychologist. Why Developing Your "USP" Can Leave Your Competition in the Dust --It's the quickest way to instantly begin out-marketing your competitors. Who is your dentist, or car mechanic, or what about that movie you just saw or restaurant you ate at? The “Scarcity” principle mentioned also does not work so well these days since people can easily recognize the trick, UNLESS nobody else is offering the same product/service and it is clear that you won’t make another offer like this any time soon.

In this principle, the author says that you can explain the fear in front of the people to hit the selected pain points and increase your sale huge.They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. Especially people who are novice in sales and ads may easily become overwhelmed while reading this book! Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken.

Better yet, some people ONLY respond and act based on testimonials from friends, relatives or even third-parties (think ‘video reviews’). Sharing another example, if you are selling disinfectant tissue papers, then you can target the smartphone by saying, “Do you know your smartphone has more germs than your toilet seat?Our referral links allow us to earn commissions (at no extra cost to you) and keep the site running. Sách Cashvertising – Sáng tạo nội dung bán bất cứ thứ gì cho bất kỳ ai ghi điểm với người đọc bởi hệ thống nội dung cực kì mạch lạc, rõ ràng. The initial parts of the book was more interesting to me, with a bigger focus on human psychology and how to design ads taking that into account, basic needs, focus on the benefits, not in features, etc. The chapters on direct mail and physical coupon cutting aren't necessarily so relevant to most businesses nowadays. I liked the chart comparing the best colours that attract readers' attention, which colours work best together with a little history behind them.