JYP Entertainment NewJeans - 1st EP 'New Jeans' [WEVERSE ALBUM Ver.], Medium

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In terms of nationalities, NewJeans has 3 Korean members, 1 Vietnamese-Australian member, and 1 Korean-Aussie member. Cookie" did not enter the Billboard Japan Hot 100, but peaked at number nine on the Heatseekers Songs. As Min Hee-jin, the chief executive of HYBE’s independent label ADOR, explained in a press release: “Pop music is a culture that is very close to our daily life, so it is like the clothes we wear everyday. Cool with You", "ETA", "New Jeans", "Get Up", and "ASAP": "Circle Digital Chart – Week 30 of 2023" (in Korean). On July 23, NewJeans released their second single, "Hype Boy", where a 50-second clip revealing the members, as well as four additional music videos specific to each member were released on the same day.

With their musical ability and the label’s bold artistic vision, NewJeans have managed to lay some solid groundwork for a bright future as trailblazers.The group's first release, their self-titled extended play (2022), topped the South Korean Circle Album Chart and became the best-selling debut album by a K-pop female act, with over one million copies sold. It would be easy for the narrative of the project to slide into topics of empowerment after that, but instead it walks a more complex path. New ADOR girl group NewJeans drops 'Hype Boy,' introduces members – Minji, Hanni, Hyein, Haerin, and Danielle". Rather than invoking the slow-jam nostalgia of ‘Attention’, ‘Hype Boy’ instead invokes contemporary reimaginations of 2000s sounds with its tropical touches and future bass, but the way these elements are arranged make for a dreamy, almost hazy atmosphere.

Cookie" features a minimal hip hop beat and " dance-pop with fat synths and a twist on the Jersey club sound" over lyrics of "self-assurance—with a hint of tension". Following the release of New Jeans, NewJeans held a live countdown on YouTube on the same day to introduce the extended play and communicate with their fans.ETA" did not enter the UK Singles Chart, but peaked at number 44 on the UK Independent Singles Chart. Ditto" did not enter the RMNZ Official Top 40 Singles, but peaked at number 11 on the Hot 40 Singles. As stated on individual product pages, the outer box/case/sleeve/cover of an item is made for protecting the product underneath. It was out of step with anything anyone else was doing at the time, and all the more brilliant for it.