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The ecorefill’s space-saving design also comes with a smaller price tag, retailing less than the price of Cif spray bottles. It is currently available at Sainsbury’s across the UK. Following the successful launch of its largest refill trial in Europe in Asda’s sustainability store in Leeds last year, Unilever’s new ‘test and learn’ trials this year will be the first of their kind at this scale in the UK. All prices quoted are Recommended Retail Prices. Retailers are free at all times to set their own retail prices. Unilever UK’s new Five Point Plastic Plan – Get Plastic Wise #GetPlasticWise But solutions do exist. The same report found that this amount can be reduced by 80% if major transformational change takes place. In response to this combination of challenges, we created Cif ecorefill – a 10x concentrated refill that allows shoppers to buy one spray bottle, which they can then use for life.
Cif innovation to dramatically cut plastic use and transport Cif innovation to dramatically cut plastic use and transport
Insights from this initial trial, as well as Unilever commissioned research, is informing their expanded trials this year: With our broad portfolio, we’re well placed to trial a range of refill–reuse models across various product categories and formats, including personal care, beauty, laundry, home, hygiene and food. Since 2018, we have launched over 50 pilots. This announcement may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as 'will', 'aim', 'expects', 'anticipates', 'intends', 'looks', 'believes', 'vision', or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Unilever Group (the 'Group'). They are not historical facts, nor are they guarantees of future performance.Cif is committed to enabling people to use their Cif Power & Shine trigger spray bottles for life. If the trigger spray breaks, customers can call the Cif careline to receive a new trigger spray delivered free to their home. The ecorefill is 100% recyclable once the plastic sleeves are removed. By the end of 2020, we’re aiming for all ecorefill and spray bottles to be made from 100% recycled plastic. Gemma Cleland, Vice President, Homecare, Unilever UK & Ireland, said: “The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes. Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us. We think there’s no better place to start than in the home. By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic.” Sharing what we’ve learnt is a start, and we hope it will be useful. But global change needs a whole system behind it. We know we can’t do this alone, it requires buy-in from retailers, manufacturers, delivery services, civil society organisations and, of course, consumers. We also see a critical role for governments, especially in helping promote innovation and encouraging investment. We’ll keep collaborating to help make this happen. Research from Edelman shows that UK consumers are increasingly demanding more refillable and reusable solutions.
Cif | Unilever Cif | Unilever
The expanded trials are in seven stores across the country, including Glasgow, York, Rugby, Milton Keynes and Leeds. Unilever is working with retail partner, Co-op, to test refills amongst convenience shoppers, in addition to customers at larger Asda supermarkets, and will be announcing plans for more stores and trials later in the year. Made with 75% less plastic, Cif ecorefill simply attaches to the current Cif Power & Shine bottles. Through its innovative technology, it seamlessly releases the super-concentrated product into the bottle, which is filled with water at home. The ecorefill contains a 10x concentrated formula, delivering the same superior clean for which Cif is known and loved. The design also makes them easier to use than many alternatives on the market, including refill pouches that can be difficult to pour and therefore quite messy. Almost a third of people worry about spillages when refilling household products, particularly cleaning supplies. Changing how we make, distribute, use and dispose of everyday products is one of the biggest environmental challenges the world is currently facing. It’s also an issue where consumption habits are just as important as business models. The appetite for refillable and reusable products has spurred Unilever to expand its refill & reuse activities through a series of trials in the UK, delivering and testing convenient and sustainable solutions to help shoppers cut plastic consumption
Eight insights from our work so far
The need for an absolute reduction in plastic use is abundantly clear. A report by The Pew Charitable Trusts and SYSTEMIQ – Breaking the Plastic Wave – found that ocean-bound plastic is set to triple by 2040 unless radical action is taken. In addition to its in-store refill trials, Unilever launched at-home refill product, Cif Ecorefill, in 2019 which has since become the UK’s leading cleaning refill solution 4. In the research, 40% of people thought they would be more expensive. But actually, they retail at less than the price of Cif spray bottles. The launch of Cif ecorefill is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes,” says Gemma Cleland, VP, Homecare, Unilever UK & Ireland. “Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us.
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