Barenaked Foods Noodles, 6 x 380g

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Ross admits that he has always found weight loss ‘especially difficult’ due to his love of pasta and rice. He thought ‘there must be a low fat, low carbohydrate version of the foods that he craves and loves – especially pasta!’

The only downside is the chicanery around declared weights (common to all konyaku noodle suppliers), which makes price comparison treacherous; as the noodles must be delivered in liquid, the drained weight vs full weight is rather important. Barenaked seems to be delivered in a minimum amount of liquid (good) but the drained weight is 350g, not the 380g claimed. I had no experience in the food sector, apart from being a foodie at home. Since my company’s incorporation, and with the help of thepeter Jones? team, I have learnt so much about this industry.How hard and competitive the food industry is and how difficult it is to create a recognised food brand. I still would have done it though! The tougher something is, the more I want it! Business book: Ross was given initial funding from his future father-in-law, to get the business started. He travelled to the Chamber of Commerce, in China, to find out more about noodle manufacture.

Getting your goods into a big supermarket can be transformational (5) What made you want to take part in Dragons? Den? Since I first featured on Dragons’ Den it’s been an emotional roller-coaster and as with any business, it’s been challenging to get to the top. Even when you get investment, success is not guaranteed. But with hard work, we have managed to take Barenaked Foods to where it is today. These products are made from the konjac plant. Each serving (125g) of noodles or rice is only 15kcal! Each serving (125g) is only 22kcal! They also contain Glucomannan, which supposedly encourages weight loss.The entrepreneur decided that he would make this food available in the UK, so he created his own recipe with a blend of konjac, soybean and oatmeal flour to give his noodles a texture similar to traditional rice noodles. His recipe had no fat, sugar, dairy or gluten and was low in carbohydrate — and so… Barenaked Noodles were born! Bare Naked noodles are available to buy in Tesco, Morrisons, Waitrose, Sainsburys and many independent outlets www.barenakedfoods.co.uk. I don’t have ANY regrets. Any decision I make I stand by. Even if I was wrong, I learn by it and it makes me a better businessman. What is the most common serious mistake you see entrepreneurs make?

Sadly, after hours upon hours of trawling through the internet, searching supermarkets and health food shops, he had no success. However, after further research, he discovered konjac, a food crop grown across south-east Asia. He included a cooking demonstration of his noodles with the help of Dragon Kelly Hoppen which did not go as smoothly as he hoped. Having more confidence in my abilities. Sometimes even managing directors have bad days! What one thing do you wish you’d known when you started? I was extremely nervous standing in front of the Dragons' Den panel, presenting Bare Naked Noodles after working so hard to build the business that we started in 2011. It was great to get the expert business insight of the panel and now I'm looking forward to helping more health conscious people discover our fantastic range of noodles", Ross Mendham said.

“…ideal for people who are dieting…”

It's one of the hardest roads you can ever go down but the rewards are amazing and I’m not talking just financially – one year after I appeared on Dragons' Den, my son Oliver-Jude was born. Personal growth Biggest luxury: Bare Naked Foods is a brand of plant-based noodles, protein noodles, and rice that are low-carb, low-calorie, and have zero fat in them. They are also 100% vegan friendly. Since then, Bare Naked Foods has gone from strength to strength and is now on the shelves of big-name grocery stores.