Pearl Drops Strong White Polished Mint Flavour Toothpaste, 75ml

Product Information

Pearl Drops*, Sensodyne*, Aquafresh*, Arm & Hammer*, BlanX*, Clinomyn*, Theramed*, Superdrug*, Macleans*, Corsodyl*, Eucryl*, Sarakan*, Polygrip*, Dr Organic*, Biotene*, Boots*. The UK market value for toothpaste is estimated at about half a billion pounds, and while there are hundreds of toothpaste products easily available the market is dominated by three main companies, Colgate taking by far the largest share. Colgate-Palmolive, the US company behind Colgate, Sanex and Palmolive, is one of the world’s biggest cosmetics and personal care companies and has recently come under severe criticism for its palm oil sourcing.

People who have shared their experiences with homemade toothpaste in internet posts say that the taste may initially feel excessively bitter and/or salty. However, after a few uses, they note that this is no longer the case although children may not be easily convinced. Toothpastes that may contain palm oil but are made by companies with our best rating for palm oil sourcing

In March 2018 Greenpeace International released its report called “Moment of truth: time for brands to come clean about their links to forest destruction for palm oil”. At the start of 2018, Greenpeace International challenged 16 companies to demonstrate their progress towards a clean palm oil supply chain. Whilst Colgate Palmolive was one of the eight companies which had responded to Greenpeace’s challenge, they concluded, 'Although most traders had published "no deforestation, no peat, no exploitation" policies, there were serious problems with their implementation'. A. Vogel – (A. Vogel only used palm oil in one food product and received a best rating for palm oil sourcing overall) Lush Toothy Tabs – (Lush Cosmetics uses palm oil but get a best rating for palm oil sourcing overall)

In terms of marketing and advertising, the brands that dominate the market portray their products as scientific and technological with unique, specialised ingredients purportedly conferring proven health benefits. For example, in 2018, a Colgate advert was banned by the Advertising Standards Agency for making misleading claims that a product “repairs teeth instantly”, according to the BBC this is the fifth dental product advert Colgate has had banned in the last seven years. It has also been commonly used in toothpaste. Concerns over their impact on the environment and on increasing microbial resistance to antibiotics led to calls to remove triclosan from products. The term organic can become a bit vague, especially in cosmetics where you don’t need to certify your product to describe it as organic. Its not uncommon to see products generally described as natural and organic without it being that clear what this means, which can make it confusing for consumers. There are also many possible variations and additions to this basic recipe. Instead of water, coconut oil or virgin olive oil can be used as the base ingredient. Bicarbonate of soda can be complemented or substituted by calcium carbonate (dental grade chalk, although vegetarians and vegans need to ensure that this is not sourced from animal bone) or bentonite clay. The same ingredients without the addition of liquids can form the basis of a tooth powder.This is largely due to the huge variations in dosage levels that can result from this method. For instance, some people use a small amount of toothpaste whilst others may use a lot. Some people spit out the toothpaste and some swallow it. This applies to adults as well as babies and children. These differences mean that the amount of fluoride received each time the teeth are brushed can vary wildly. On top of that, some people brush their teeth just once a day, whilst others may brush three times or more in a day. Although be careful as these terms can be used loosely and end up being just as misleading. For example, sometimes companies use the term ‘organic’ in a general way to refer to ingredients which are non-synthetic or plant based (rather than ones grown without chemicals) or place the emphasis on one or two natural or organic ingredients even while the rest of the ingredients might be anything but!